PONTIAC GRAND AM IS AUTOMUNDO'S '1992 CAR OF THE YEAR'
PONTIAC GRAND AM IS AUTOMUNDO'S '1992 CAR OF THE YEAR' PONTIAC, Mich., Feb. 5 /PRNewswire/ -- The same winning combination
of expressive styling, a full array of standard features -- particularly anti-lock brakes (ABS) -- and an all-new overhead cam engine that have already received rave reviews were cited by Automundo Magazine as reasons for selecting Pontiac's new Grand Am SE Sedan as its "1992 Domestic Car of the Year."
"Pontiac's compact Grand Am was chosen from a field which included 12 very impressive new-for-1992 model cars," said Enrique Kogan, editor of the Hispanic-language Automundo at ceremonies held Feb. 5, 1992, in Miami, Fla. In addition to being the leading Hispanic automotive magazine in the United States, Automundo provides vehicle reviews to 47 periodicals and is involved in promotional programs in communities throughout the United States. "The all new 1992 Grand Am is picking up where its predecessor left off and we're extremely pleased that Automundo has recognized the value we've built into this new model," noted Pontiac General Manager John G. Middlebrook. In his January 1992 issue, Kogan noted that as part of Automundo's annual "Car of the Year" competition, the staff evaluates vehicles on innovative design, exterior and interior styling and overall safety. "Pontiac clearly did its homework in redesigning what was already one of America's -- and our readers' -- most popular car lines," said Kogan. "The striking exterior of the Grand Am, particularly the sedan, combined with a more powerful standard engine and anti-lock brakes help distinguish it in a very crowded compact market segment -- a segment that includes Honda Accord and Toyota Camry. "Automundo's readers demand value and the Grand Am SE Sedan, at thousands of dollars less than its import and domestic competition, represents an outstanding value," Kogan said. In the critical area of occupant safety, Grand Am offers a clear-cut advantage over its domestic and import competition. To obtain the added safety provided by ABS on the Honda Accord, a consumer has to purchase an uplevel version with a starting price of $18,045, while a Toyota Camry equipped with standard ABS stickers at $15,613. "Grand Am offers standard ABS and a more powerful overhead cam base engine than Accord or Camry and with a starting price of $11,899 for the coupe and $11,999 for the sedan, consumers can obtain more engine, ABS along with state-of-the art styling for thousands less," said Middlebrook. The 1992 Grand Am continues a tradition of excellence established by its predecessor. During the 1985 through 1991 model years, consumers also gave the first generation Grand Am high marks. Sales for that period totaled 1.5 million units as the popular compact quickly became Pontiac's best-selling model. "Because the former version was such a marketplace success, we listened carefully to our customers during the design of its replacement," said Middlebrook. "So far the data obtained from early buyer studies along with this prestigious award are proof that Grand Am delivers on its promise. "For instance, 91 percent of 1992 model Grand Am buyers rate it as 'excellent' or 'very good' and Grand AM's safety reputation is enhanced by the fact its ABS system was cited by 85 percent of purchasers as a major consideration in their purchase decision," Middlebrook said. "With the aggressive marketing initiatives that are in place, including a $500 rebate or interest rates as low as 2.9 percent, we expect sales to increase." -0- 2/5/92 /CONTACT: Reg Harris of Pontiac Division, 313-857-1572/ (GM) CO: Pontiac Division; Automundo Magazine ST: Michigan IN: AUT SU:
ML-KK -- DE009 -- 7107 02/05/92 10:58 EST
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|Date:||Feb 5, 1992|
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