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POLO CREST RIDES THE WAVE OF SUCCESS

 POLO CREST RIDES THE WAVE OF SUCCESS
 NEW YORK, April 1 /PRNewswire/ -- Ralph Lauren Fragrances launched


Polo Crest in October 1991, despite a flat economy and without television advertising. Three months after launching, Polo Crest had tripled shipping goals, today it is one of the top men's fragrances selling in specialty and department stores in the USA.
 The bright, citrusy fragrance of Polo Crest in its classic blue package and brass cap has captured a tailored look with a sporty spirit and it is flying off the shelves.
 As 1992 progresses, Polo Crest will become even more visible as the official fragrance of the America's Cup. Bold red, white and blue graphics in stores suggest an all-American celebration, which will be focused at the finals of the America's Cup, beginning May 9.
 The tailored blazer goes nautical. With the success of Polo Crest, it is evident that the American man now thinks in terms of a fragrance wardrobe -- just as he plans for diverse looks in fashion, he chooses fragrance to suit the occasion.
 As Jack Wiswall, vice president and general manager of the Ralph Lauren Fragrance Division of Cosmair, Inc. says, "The success of Polo Crest heralds a new era in the building of the fragrance House of Ralph Lauren. We have seen that Ralph Lauren's timing and vision in fashion immediately to the world of fragrance."
 Polo Crest is a buoyant reminder that American success stories still happen when crafted with style, quality and attention to detail.
 -0- 4/1/92
 /CONTACT: Lois Mander of Ralph Lauren Fragrances, 212-984-4502/ CO: Ralph Lauren Fragrances; Cosmair, Inc. ST: New York IN: HOU SU:


KD-KW -- NY103 -- 4113 04/01/92 17:53 EST
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Publication:PR Newswire
Date:Apr 1, 1992
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