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POLLUTION ELIMINATION, NOT POLLUTION MANAGEMENT, NECESSARY FOR FUTURE USE OF RESOURCES

 POLLUTION ELIMINATION, NOT POLLUTION MANAGEMENT,
 NECESSARY FOR FUTURE USE OF RESOURCES
 HIGHLAND PARK, Mich., June 2 /PRNewswire/ -- Government and industry must get out of the pollution management business and instead devote resources to pollution elimination, Chrysler Corporation's (NYSE: C) manager of pollution prevention told a scientific conference Monday night.
 Speaking at the eighth annual United States Environmental Protection Agency (EPA) sponsored conference on the importance of collaborative efforts at NAS's Woods Hole, Mass., facility, Chrysler's Mark Bindbeutel said the company's successful strategy views pollution prevention as a process.
 In addition, he called voluntary pollution prevention agreements a major step forward, allowing interaction among industry, government, environmental groups and the public.
 "Voluntary programs are designed to achieve early reductions of environmentally sensitive materials, thus avoiding further regulatory mandates. The programs allow companies to choose the most cost- effective means to achieve the reductions," he said.
 Previously, government and industry reacted to environmental issues, Bindbeutel said. Regulations established end-of-pipe standards and industry responded with end-of-pipe solutions.
 He called attention to two significant pollution prevention agreements ... EPA's 33/50 Program and the Auto Industry Pollution Prevention Project. In the 33/50 Program, (33 percent reduction by 1992 and 50 percent by 1995), Chrysler has committed to a 60-percent reduction from the 1988 baseline of 17 targeted toxic chemicals, and is confident of accomplishing the goal before the 1995 deadline.
 The Auto Industry project targets 65 chemicals affecting water quality in the Great Lakes Region. It is a joint agreement among the governments of the eight Great Lakes states, Environment Canada, the Ontario Ministry of the Environment and the Big Three automakers.
 Chrysler was at the first Woods Hole annual conference eight years ago to discuss the proactive approach the company had put in place to better address environmental issues, Bindbeutel said.
 The culmination of those efforts is the company's award-winning new Jefferson North Assembly plant. Chrysler was presented the EPA's Administrator's Award for pollution prevention work, the first automaker to win such an award.
 "The design of the Jefferson North Assembly Plant and the Jeep(R) Grand Cherokee built there demonstrates the evolution in Chrysler's approach to environmental protection, and recognizes pollution prevention as the cornerstone to industrial competitiveness," he said.
 Chrysler's goal was to design and construct a world class assembly plant that would exceed today's environmental requirements and provide the flexibility to cost-effectively meet future needs, he said.
 Bindbeutel said focusing on technologies, materials and process that are five to 10 years in the future is the real opportunity for pollution prevention.
 "Tomorrow's issues present the only cost-effective opportunity to design a process or product that doesn't use or produce hazardous substances during the course of manufacture," he said.
 He said Chrysler got involved in source reduction efforts long before a reasonable consensus was reached on what the term meant.
 Bindbeutel said pollution prevention, and specifically source reduction, not only protects the environment, but reduces operating costs and thus provides "added value" to the product for the consumer.
 -0- 6/2/92
 /CONTACT: Lee Sechler or Tom Houston of Chrysler, 313-956-2894/
 (C) CO: Chrysler Corporation ST: Michigan IN: AUT SU:


JG -- DE022 -- 6340 06/02/92 15:52 EDT
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Publication:PR Newswire
Date:Jun 2, 1992
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