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POLAROID UNVEILS NEW DRY-PROCESS IMAGING DEVELOPMENTS FOR MEDICAL; SHIPS HELIOS IN EUROPE

 CAMBRIDGE, Mass., Nov. 29 /PRNewswire/ -- Polaroid Corporation (NYSE: PRD) today unveiled two new product developments based on its revolutionary dry-process Helios laser imaging system at the annual meeting of the Radiology Society of North America in Chicago.
 Helios is a fully digital, completely dry laser imaging process that renders consistent high-resolution radiographic images in seconds, eliminating conventional silver-halide film, wet-chemical film processing, darkrooms, and cassettes, as well as the operating costs and hazards associated with the use and disposal of chemicals.
 The two products under development -- a 14x17-inch-format dry transparency film and an 8x10-inch-format dry reflective print -- demonstrate Polaroid's strategy to expand the medical applications and customer benefits of its dry-process, high-resolution imaging technology.
 The company also announced it is now shipping Helios Laser Systems in Europe, and introduced several enhancements to the Helios 8x10 model that provide greater networking flexibility and image management capabilities in multi-vendor environments.
 "These new Helios developments reflect our strategy to build a family of digital dry-process imaging products, and to extend the superior quality, convenience, and environmental benefits of Helios to all diagnostic imaging settings," said Leonard Aberbach, president of the Polaroid Medical Imaging Systems division.
 The 14x17 development will enable broader applications of Helios in such imaging modalities as computed tomography (CT), magnetic resonance imaging (MRI), and digital X-ray procedures. The Helios 14x17 laser system is scheduled to go into clinical beta testing in 1994. The Helios 8x10 model, shipped in the U.S. in March, is used largely in ultrasound and nuclear medicine applications.
 The reflective print development will offer new methods of communicating "beyond the light box." It is a reflective version of Helios Dry Film that produces extremely high-quality, highly durable prints. Uses include physician referrals, patient education, patient records, insurance documentation, and other communications purposes in such disciplines as primary care medicine, obstetrics/gynecology, and surgery. In addition, the images can be used for publications and presentations by physicians in teaching institutions. Polaroid is currently researching specific market needs and applications.
 Polaroid Medical Imaging Systems, based in Newton, Mass., is a division of Polaroid Corporation, the worldwide leader in instant imaging. With annual sales of more than $2 billion, Polaroid supplies instant photographic cameras and films, conventional cameras and films, videotapes, and electronic imaging products to markets worldwide, including amateur and professional photography, industry, science, medicine and education.
 -0- 11/29/93
 /CONTACT: Mary T. Conway, 617-577-3124, or Edward F. Clough, 617-577-2953, both of Polaroid/
 (PRD)


CO: Polaroid Corporation; Polaroid Medical Imaging Systems ST: Massachusetts IN: MTC SU: PDT

DJ-CM -- NE002 -- 8152 11/29/93 09:13 EST
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Publication:PR Newswire
Date:Nov 29, 1993
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