Printer Friendly

POLAROID DEBUTS NEW INSTANT HOLIDAY FILM: FEATURES EXCLUSIVE HOLIDAY BORDER DESIGN

 POLAROID DEBUTS NEW INSTANT HOLIDAY FILM:
 FEATURES EXCLUSIVE HOLIDAY BORDER DESIGN
 CAMBRIDGE, Mass., Nov. 5 /PRNewswire/ -- Polaroid Corporation (NYSE: PRD) today announced the availability of its new instant Holiday Film, featuring a festive "pre-exposed" border of colorful holiday decorations and ornaments in each instant photograph that adds even more fun, enjoyment and excitement to picture-taking during the holiday season.
 Holiday Film's colorful border graphics feature ornaments, ribbons, holly leaves and berries set against a vibrant red background, providing a unique, complementary frame for all holiday photographic subjects.
 Created for Polaroid cameras that use 600 Plus instant color film, including Polaroid Impulse, Cool Cam, OneStep Flash and other Polaroid 600 series cameras, Holiday Film is easily identified by its green and red box. Holiday Film is priced the same as Polaroid 600 Plus film.
 "New Polaroid Holiday Film brightens any holiday gathering, making even the simplest family get-togethers more fun, festive and memorable," said Craig Taylor, director of strategic marketing for Polaroid's Family Imaging products. "Holiday Film is another example of Polaroid's continuing commitment to bring added value and quality to our customers."
 Polaroid first introduced consumers to the company's unique pre- exposed film technology that creates a bright, colorful border in every picture in 1991 when the company test marketed another version of Holiday Film. Based on positive consumer and retailer feedback, Polariod introduced Party Film, featuring a border of colorful balloons, streamers and party hats during summer 1992.
 pre-exposed technology allows an image to be "exposed" directly onto each picture during the film manufacturing process. The border then "comes to life" around the photo subject after the film is exposed during picture-taking and as the picture develops.
 Holiday Film will be available at major drug, food, mass merchandiser and camera store locations.
 Polaroid Corporation, with sales of more than $2 billion, is the worldwide leader in high quality, hard copy instant-imaging. the company supplies instant photographic cameras and film; and conventional and electronic visual communication products to consumer business, industrial and scientific markets.
 -0- 11/05/92
 /CONTACT: Holly J. Garman, 617-577-2639, or Gregory R. Venne, 617-577-2863, of Polaroid/
 (PRD) CO: Polaroid Corporation ST: Massachusetts IN: SU: PDT


CN -- NE015 -- 7717 11/05/92 12:38 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Nov 5, 1992
Words:368
Previous Article:RIVERWOOD INTERNATIONAL DECLARES COMMON STOCK DIVIDEND
Next Article:PHILIPS, INVENTOR OF DIGITAL COMPACT CASSETTE TECHNOLOGY, DELIVERS THE DCC900 TO U.S. CONSUMERS
Topics:


Related Articles
POLAROID INTRODUCES WORLD'S FIRST INSTANT COLOR PRINT FILM FOR TUNGSTEN LIGHTING (Product Announcement)
POLAROID DEBUTS NEW INSTANT PARTY FILM; FEATURES EXCLUSIVE BORDER DESIGN FOR SPECIAL CELEBRATIONS
POLAROID INTRODUCES NEW HIGH DEFINITION FILM; OFFERS FULL LINE OF 35MM FAMILY IMAGING PRODUCTS
POLAROID INTRODUCES NEW PORTABLE PERSONAL SIZED INSTANT CAMERA AND FILM SYSTEM
POLAROID INTRODUCES NEW PORTABLE PERSONAL SIZED INSTANT CAMERA AND FILM SYSTEM
POLAROID INTRODUCES BREAKTHROUGH INSTANT COLOR PRINT FILM TO U.S. PROFESSIONAL PHOTOGRAPHY MARKET
POLAROID INTRODUCES TWO ENHANCED-QUALITY INSTANT FILMS AND RESTYLED ONESTEP CAMERA AT PHOTO MARKETING ASSOCIATION SHOW
POLAROID INTRODUCES CAPTIVA: NEW INNOVATIVE SINGLE-LENS-REFLEX INSTANT CAMERA SYSTEM; CAPTIVA COMBINES CONVENIENCE WITH AWARD-WINNING DESIGN
Polaroid Opens its Photokina '96 Exhibition
Polaroid Introduces New Single-Use Instant Camera, New ColorShot Digital Photo Printer, and Three New 35mm Cameras at Photokina '98 Exhibition

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters