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PMA report charts digital trend. (Merchandising).

JACKSON, Mich. -- Digital cameras accounted for 36% of still-image cameras sold in the United States in 2001, according to the Photo Marketing Association's most recent report on consumer buying trends.

The 2002 PMA U.S. Consumer Photo Buying Report is based on information from mailed surveys. The report covers such topics as new camera and camcorder purchases, film processing activity and usage of photo kiosks. Among its other findings:

* Single lens reflex (SLR) cameras are gaining sales share, accounting for 22% of 35mm cameras sold.

* Fast processing (generally involving on-site minilabs) accounted for nearly 35% of the film processing market in 2001, up slightly from the prior year. That is good news for retailers, who receive a premium of about 12% for one-hour versus overnight processing.

* Four percent of households in the U.S. have ordered prints from an on-line photo service. Among those who have used on-line photo services, 23% have ordered prints.

* Self-service imaging kiosks were used by 10% of households in 2001, up from 8% in 2000.

* Of the consumers who sat for a portrait in 2001, 84% purchased packages of photos.

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Title Annotation:Photo Marketing Association
Publication:MMR
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 26, 2002
Words:185
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