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PM to honour Clean Champions in Safaigiri event.

PRIME MINISTER Narendra Modi will give away awards to the Clean India Champions at the India Today Safaigiri Singathon and Awards 2015 on October 2, which is also the first anniversary of the Swachh Bharat Abhiyan.

Prime Minister Narendra Modi had nominated Aroon Purie, Chairman and Editorin- chief, India Today Group to be a Clean India advocate. The India Today Group is commemorating the honour with the India Today Safaigiri Singathon and Awards 2015.

Commenting on the initiative, Aroon Purie said, I was delighted when the PM nominated me and The India Today group as an ambassador of the Swachh Bharat Abhiyan. A clean India is such a simple idea but a revolutionary one. It will only succeed if all of us work to make it a movement. So many of our ills will be solved if we fix our sanitation. By one estimate it could increase our average per capita income by 7 per cent. As a media group, we can play a role to raise awareness of this campaign and get people

involved. Our first step is Safaigiri Singathon & Awards. Our aim is to work on an attitude change and bring viewers face- toface with uncomfortable facts in an entertaining manner. I am glad that we are not just reporting but making a difference. India Today Safaigiri Singathon & Awards is a key initiative of the Groups efforts in realising the vision of Swachh Bharat and in recognising Clean Champions across the country.

The Clean Champions are selected in 13 categories through a process of online entries, field work, and selection by a jury of eminent citizens.

The jury members include Chairman and Editor- in- Chief of India Today Group Aroon Purie, Chairman Emeritus Infosys NR Narayana Murthy, author Chetan Bhagat, MP Rajeev Chandrasekhar, actor Vidya Balan, Chairman, Feedback Infrastructure Services Pvt. Ltd Vinayak Chatterjee and Sulabh International founder Bindeswar Pathak.

The awards will be given in the categories of Garbage Guru, Toilet Titan, Tech Icon, Cleanest Beach Town, Cleanest Monument, Cleanest Park, Cleanest Hill Station, Community Mobiliser, Cleanest Ghat, Water Warrior, Corporate Trailblazer and Cleanest Market Place.

The Safaigiri Singathon & Awards is a platform that celebrates cleanliness champions across India who engaged in innovative work. The event will be highlighted by the Safai Singathon with singers and musicians performing through the day. Asha Bhosle, Kailash Kher, Daler Mehndi, Sonu Nigam, Hans Raj Hans, Papon and Udit Narayan will attend the event. The event will be telecast live on all four channels of the Network on October 2.

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Publication:Mail Today (New Delhi, India)
Date:Oct 1, 2015
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