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PLAYSKOOL 1-2-3 HIGH CHAIR WINS AWARD FOR INNOVATION AT ANNUAL JUVENILE PRODUCTS TRADE SHOW

 DALLAS, Oct. 4 /PRNewswire/ -- The Playskool 1-2-3 High Chair has been selected as one of this year's 12 most innovative juvenile products by a panel of industry experts, it was announced here today at the opening of the 24th Annual International Juvenile Products Show.
 Playskool's 1-2-3 High Chair is the first-ever high chair that can be used from birth through the toddler stage. The chair features a unique design which allows it to be transformed from a newborn recliner to a high chair to a toddler seat as a child grows.
 The 1-2-3 High Chair features an extra large and deep tray that can be easily removed with one hand, protective restraint bar that prevents a child from slipping down, buckle-on seat belt and roomy storage compartment for bibs and accessories. It folds quickly and easily, and the bottom seat pad is removable for easy cleaning. Available in stores in March of 1994, the 1-2-3 High Chair will retail for approximately $79.99.
 "The 1-2-3 High Chair is a very special product," said Jonathan Breiter, senior vice president of marketing for Playskool. "This award is further proof of Playskool's commitment to providing innovative and quality products to consumers."
 Juvenile product manufacturers were invited to enter one new product in the Annual JPMA "Show Off" Product Competition. Winners were announced at the show's kick-off press conference today. The products were judged on safety, fashion, design and function by retailers and members of the consumer and trade media.
 The 1-2-3 High Chair, as well as other new items, are on display at the Playskool booths, 6F30 and 6G26, located in the International Apparel Mart, in Dallas.
 Other introductions in Playskool's comprehensive 1994 line of juvenile products include a breast pump which is operated with the strongest part of the hand to reduce fatigue for breastfeeding mothers; a line of baby products featuring Barney the dinosaur; and durable, smartly designed new strollers.
 Playskool is the preschool and infant division of Hasbro, Inc., (ASE: HAS) serving the needs of children, prenatally to age six. Consumers with questions about any of Playskool's innovative products can call 1-800-PLAYSKL (1-800-752-9755) or write to P.O. Box 200, Pawtucket, RI, 02862-0200 for prompt, reliable, personal service. The toll-free number operates daily (Monday to Friday) from 8 a.m. to 5 p.m. EDT.
 -0- 10/04/93
 /CONTACT: Audrey Basso or Richard Goldblatt, for Playskool, 212-265-9150/
 (HAS)


CO: Playskool; Hasbro Inc. ST: Texas, Rhode Island IN: HOU SU:

LG -- NY054 -- 8298 10/04/93 10:56 EDT
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Publication:PR Newswire
Date:Oct 4, 1993
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