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PLAYSKOOL(R) CONTINUES TRADITION OF HARD WORK TO IMPROVE CHILD'S PLAY

PLAYSKOOL(R) CONTINUES TRADITION OF HARD WORK TO IMPROVE CHILD'S PLAY
 PAWTUCKET, R.I., Feb. 7 /PRNewswire/ -- After more than 50 years of satisfying parents and preschoolers alike, 1992 is no time for Playskool(R) to toy with success. This year, consumers can once again rely on Playskool to bring to market the industry's innovative and exciting products.
 "When consumers see the Playskool logo on a product, they can rest assured that we have gone the extra mile in producing a toy that will excite children and please parents," said Dan Owen, president of Playskool. "Creating fun and stimulating products is something Playskool takes very seriously."
 A day-to-day example of the "serious fun" that takes place at Playskool's Pawtucket headquarters is the brand's acclaimed FUNLAB, where kids can play with new toys under the watchful eyes of Playskool researchers, designers, engineers and marketing professionals.
 "FUNLAB puts the products into the hands of the real experts -- kids," said Owen. "By listening to what kids tell us about the toys and by watching how they play, we rely on FUNLAB to help us make great new products even better."
 Founded in 1938, Playskool is the infant and preschool division of Hasbro(R), Inc. (AMEX: HAS), the largest toy manufacturer in the world. Together, Playskool's baby and preschool lines feature a complete selection of premium products to entertain, stimulate, feed and clothe children from birth through six years old.
 Playskool 1992 Toy Fair Highlights
 Something for everyone could well be the 1992 theme for Playskool as the brand introduces exciting new products to beef up a line already bursting with classics. Some highlights:
 -- Playskool's Garage is a sturdy, two-story, two-car garage packed
 with lots of role play fun.
 -- Magic Tea Party(TM) magically turns ordinary tap water into
 a jam-and-tea-filled party.
 -- For 1992, Playskool has unveiled a major redesign to its
 ever-popular Tinkertoy(R) line with an updated construction
 system featuring easy-to-assemble, brightly-colored large and
 durable plastic parts that are sure to provide children with
 enhanced play value.
 -- Kids will be in the conductor's seat when they hop on the
 Ride Around Train(TM), a sturdy, battery-operated train with
 14 feet of multi-colored track and electronic sounds.
 -- Playskool welcomes Teddy Ruxpin II(R) to the family.
 Introduced in 1990, Ruxpin II is a more portable, huggable
 version of the original Teddy -- he's the perfect pal for
 preschoolers. Teddy Ruxpin, the first ever talking animated
 toy, has captivated kids everywhere with his stories of
 adventure, and with the Playskool team behind him, his future
 looks even brighter.
 -- Play-Doh(R) modelling compound has added an entire line of
 exciting playsets and colors to delight yet another generation of
 Play-Doh fans, including Fix Me Up Doc(TM), which will bring out
 the surgeon in every kid as children make their own diagnosis on
 a very pliable patient; and
 -- Fun Sounds Around Shop(TM) which lets kids use active
 imaginations to form wacky shapes and make fun sounds.
 -0- 2/7/92
 /CONTACT: Anne Ebersman, Charla Price or Gary Serb, 212-265-9150, for Playskool/
 (HAS) CO: Playskool; Hasbro(R), Inc. ST: Rhode Island IN: HOU SU:


JT -- NY049 -- 7806 02/07/92 13:21 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Feb 7, 1992
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