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PLAYBOY ENTERPRISES FILES REGISTRATION STATEMENT

 CHICAGO, Feb. 16 /PRNewswire/ -- Playboy Enterprises, Inc. (NYSE: PLA) has filed a registration statement with the Securities and Exchange Commission covering a proposed public offering of 3 million shares of its non-voting Class B (NYSE: PLA) common stock. Of the total to be offered, 2 million shares are being offered by a trust established by and for the benefit of Hugh M. Hefner, the company's founder and principal stockholder, and 1 million shares are being offered by Playboy Enterprises. The company will grant an overallotment option to the underwriters for an additional 450,000 shares of Class B stock.
 Bear, Stearns & Co. and Daniels & Associates will manage the underwriting group.
 Proceeds to Playboy Enterprises will be used for repayment of short- term borrowings and general corporate purposes including investments in programming, working capital and capital expenditures. The company will not receive any proceeds from the sale by the trust.
 Playboy Enterprises is an international media and entertainment company that publishes Playboy magazine and related publications, including newsstand specials and calendars; licenses 16 foreign editions of Playboy magazine; owns and operates a catalog business; creates and distributes programming for domestic pay television, international television and worldwide home video; and markets the Playboy trademarks on apparel, accessories and other products sold to consumers around the world.
 As of Dec. 31, 1992, Playboy Enterprises had 13.8 million shares of its Class B stock outstanding, of which 72.1 percent was owned by the trust.
 Copies of the prospectus may be obtained from:
 Bear, Stearns & Co. Inc Daniels & Associates
 245 Park Ave. 299 Park Avenue, 20th Floor
 New York, N.Y. 10167 New York, N.Y. 10171
 Attn: Darren Monsanto Attn: Laura A. Clifford
 A registration statement relating to these securities has been filed with the Securities and Exchange Commission but has not yet become effective. These securities may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities law of any such state.
 -0- 2/16/93
 /CONTACT: Martha Lindeman of Playboy Enterprises, 312-751-8000, ext. 2650/
 (PLA)


CO: Playboy Enterprises, Inc. ST: Illinois IN: ENT SU:

WB -- NY059 -- 6860 02/16/93 11:25 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Feb 16, 1993
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