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PLAYBOY AND CLUB MED HELP COUPLES ENHANCE THE ROMANCE WITH 'SEVEN DAYS OF VALENTINE'S DAY,' IN CANCUN, FEB. 20-27

 NEW YORK, Feb. 1 /PRNewswire/ -- For the ultimate in sun and sizzle, Playboy is turning up the heat for "Seven Days of Valentine's Day" at Club Med's Cancun village.
 Playboy, the expert on romance and relationships, will convert the village into a couples-only retreat. From Feb. 20 - 27th, couples will join in workshops, games, and activities that will enhance their romance long after the "Seven Days of Valentine's Day" are over.
 Along with Club Med Cancun's normal fun-filled quota of festivities, sports, beautiful beaches, action, belly-laughs, and relaxation, "Seven Days of Valentine's Day" will feature:
 -- The Playboy Advisor, Jim Peterson, hosting candid discussion groups on love and sexual relationships. Guests will be encouraged to submit questions anonymously that Jim will answer.
 -- Playmates and their celebrity spouses participating in a Newlywed Game.
 -- Playboy Television's network Love and Sex Test Show will tape a segment at Club Med and guests (CM's) can participate as contestants.
 -- Daily poolside demonstrations by Playmates on the art of sensual massage.
 -- Romantic moonlight cruise hosted by Playmates with dancing under the stars.
 -- Playboy fashion shows by the Club Med GO's (General Organizers) featuring Playboy apparel.
 -- Flag football, beach volleyball, aerobics, and other sporting events to keep guests fit and trim.
 -- Special Playboy premiums will be given to all guests, including T-shirts, water bottles, and beach balls. In addition, prizes such as home videos from the "For Couples Only" line including Sensual Massage, Romantic Weekend Getaways, and The Secrets of Making Love To The Same Person Forever, will be given to lucky winners.
 For details, contact your travel agent or 800-CLUB MED.
 Playboy Enterprises, Inc. (NYSE: PLA), is an international publishing and entertainment company and the preeminent supplier of entertainment software for the home. It publishes Playboy magazine and related media, including newsstand specials, calendars and 15 foreign editions; owns catalogs, including the Playboy catalog and Critic's Choice Video, which offers 2500 video titles through the mail; owns the third-largest pay-per-view television network; creates and distributes programming for worldwide home video and international television; and markets Playboy-branded apparel, accessories, art prints and products for consumers around the world.
 -0- 2/1/93
 /CONTACT: Cindy Rakowitz of Playboy Enterprises, Inc., 212-688-3030; or Ned Steele, public relations of Howard J. Rubenstein Associates, Inc., 212-489-6900, for Playboy Enterprises, Inc./


CO: Playboy Enterprises, Inc. ST: New York IN: PUB SU:

WB-OS -- NY075 -- 1409 02/01/93 13:12 EST
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Date:Feb 1, 1993
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