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PIZZA HUT ADDS EVEN MORE VALUE WITH BIGFOOT BIG 6 PIZZA

 WICHITA, Kan., Nov. 15 /PRNewswire/ -- Building on the success of its value-priced BIGFOOT(TM) pizza brand, Pizza Hut has announced the national availability of BIGFOOT BIG 6, a six-topping BIGFOOT pizza, for the same price as a regular BIGFOOT pizza, a move intended to further maximize the consumer's pizza dollar.
 BIGFOOT BIG 6 pizza will feature six great-tasting toppings -- pepperoni, mushrooms, beef, pork, onions and green peppers -- and will be priced at $10.99 for dine-in, delivery and carryout.
 "Consumers told us they loved BIGFOOT pizza for its great value and BIGFOOT BIG 6 is one way we are giving consumers even more for their money," said Bob Perkins, senior vice president of marketing. "And, just like regular BIGFOOT pizza, BIGFOOT BIG 6 really delivers on taste."
 BIGFOOT BIG 6 pizza is available beginning Nov. 15 and will receive advertising and marketing support through the holidays. Test market results demonstrated strong, positive consumer response.
 Like the regular BIGFOOT pizza, BIG 6 is a two-feet-by-one-foot pizza with 21 BIG slices, made with a special crust and 100 percent whole milk mozzarella cheese. The regular BIGFOOT is value-priced at $10.99 for an up to three-topping pizza for dine-in, delivery or carryout. One rectangular BIGFOOT pizza is 25 percent larger than two medium 12-inch round pizzas.
 Pizza Hut, a subsidiary of PepsiCo (NYSE: PEP), is the world's largest pizza distribution system, with more than 7,600 restaurants and delivery units in the United States and more than 2,200 units in 76 foreign countries. Voted "America's Favorite Pizza Restaurant" for nine consecutive years in a Restaurants & Institutions' consumer poll, Pizza Hut is the recognized leader of the $17 billion U.S. pizza category.
 NOTE: BIGFOOT is a trademark of Big Sur Restaurant, Inc. Pizza Hut licensee.
 -0- 11/15/93
 /CONTACT: Jay Sears, 212-887-8014, or Rob Doughty, 316-681-9602/
 (PEP)


CO: Pizza Hut ST: Kansas IN: LEI SU: PDT

TW -- NY021 -- 4168 11/15/93 08:01 EST
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Publication:PR Newswire
Date:Nov 15, 1993
Words:325
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