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PITTSBURGH BREWING INTRODUCES A LIMITED-EDITION I.C. LIGHT(R) PENGUINS' 'HAT TRICK' CAN

Brewery Urges Penguins' Fans to Rally for a Third Stanley Cup Victory
 PITTSBURGH, March 31 /PRNewswire/ -- The Pittsburgh Brewing Company, anticipating the National Hockey League playoff season, wants to cheer the Pittsburgh Penguins on to an unprecedented third Stanley Cup Championship with its limited-edition I.C. Light "Go for the Hat Trick" can, it was announced today.
 According to Jack Isherwood, president of the Pittsburgh Brewing Company, the Penguins' past victories inspired the brewery to create a can that captures the city's enthusiasm for a possible third-consecutive Stanley Cup Championship.
 "This is our way of rallying the fans as the Penguins go for the hat trick and attempt to make it three in a row," Isherwood said.
 "The Brewery has been a major sponsor and supporter of the Penguins. So, it's with great pride that we put one of our quality products behind a championship team like the Pittsburgh Penguins."
 The limited-edition I.C. Light Penguin Hat Trick Can, available in 12-ounce cans, features the new Penguin logo and the phrase "Go for the Hat Trick." The new cans are on sale now, and supplies are limited.
 Consumers can also check out the Hat Trick display -- at participating beer distributors -- and register to win an authentic Pittsburgh Penguins' Jaromir Jagr jersey (No. 68).
 In addition to I.C. Light and Iron City beers, Pittsburgh Brewing produces J.J. Wainwright Select Lager(R), American(R) brand beers, I.C. Golden Lager(R), Classic Draft(R), Keene's(R) NA and I.C. Coolers.
 -0- 3/31/93
 /CONTACT: Pamela Rocco for Pittsburgh Brewing, 412-456-3568/


CO: Pittsburgh Brewing Company; Pittsburgh Penguins ST: Pennsylvania IN: FOD SU: PDT

CD-EF -- PG002 -- 1501 03/31/93 12:30 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 31, 1993
Words:283
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