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PIONEER CAMPBELL CHILD CARE CENTER CELEBRATES 10TH BIRTHDAY

 CAMDEN, N.J., March 18 /PRNewswire/ -- Campbell Soup Company (NYSE: CPB) today celebrated the 10th birthday of its Child Care Center -- one of the first on-site corporate child care centers in America -- as employees' tots blew out 10 candles on the Center's birthday cake.
 The Child Care Center takes care of 134 children of employees at Campbell's World Headquarters and has expanded its facilities three times to meet employee demand. The children range from infants to kindergarten tots and include two sets of twins.
 In 1983, Campbell was in the forefront of the corporate child care movement. Today, according to the Conference Board, more than 500 corporations have followed Campbell's lead by sponsoring child care for employee children.
 "Through the years, literally hundreds of corporations have asked us for information about the Center's operation," Steve Armstrong, vice president of Human Resources for Campbell, stated. He congratulated Resources for Child Care Management, Morristown N.J., which has been running the Center since 1986. He also presented an Award of Excellence to the Center's Director, Pat Dinney and her staff "for providing first- rate professional service to Campbell families over many years."
 "The Center's successful formula is three pronged," he explained. "First, it provides a safe, secure space designed for small children. Then, it maintains a reliable, trained and stable staff. And finally, it gives parents opportunities to be involved."
 The company subsidizes about 40 percent of the costs of running the center. Parents pay a weekly tuition charge of $68 to $88 per child. Benefits to Campbell are easier recruitment and retention of employees and higher employee productivity because parents do not have nagging worries about their young children.
 The Campbell center was the first client for Resources for Child Care Management. Today, RCCM operates 11 child care centers for corporations such as Johnson & Johnson and Merck in New Jersey, Chase Manhattan Bank in New York, Nation's Bank, Charlotte, North Carolina and Johnson Wax, Racine, Wisconsin.
 Annual parent surveys conducted by RCCM at the center consistently show high parent satisfaction with services. Teachers meet with parents every six months to review their child's development. Parents also receive written reports on their children.
 The center serves a total of 100 families: 27 families have two or more children enrolled. In 14 families, both parents are Campbell employees.
 /delval/
 -0- 3/18/93
 /CONTACT: Marsha Cade of Campbell Soup, 609-342-3883/
 (CPB)


CO: Campbell Soup Company ST: New Jersey IN: FOD SU:

MJ -- PH008 -- 7395 03/18/93 10:30 EST
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Date:Mar 18, 1993
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