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 WASHINGTON, Aug. 17 /PRNewswire/ -- Pierre Salinger, journalist, political adviser, author and public affairs expert, will join Burson- Marsteller, the international public relations/public affairs firm as vice chairman, on Aug. 30. He will be based in the B-M/Washington office and will serve in key roles for the company throughout the world.
 "As the worlds of business, government and media continue to become more intertwined and interdependent, Pierre Salinger is one of those rare individuals who knows and understands all three and can operate at the points where they intersect," said Larry Snoddon, president and chief executive officer of Burson-Marsteller.
 "Mr. Salinger is one of the most versatile and well-respected public affairs professionals worldwide. He will greatly enhance Burson- Marsteller's strategic goal of providing the best counseling and communications resources to our clients wherever they do business in the world," Snoddon said.
 "I look forward," said Salinger, "to working with Burson- Marsteller's extensive resources to help our clients manage the extraordinary challenges of today's public policy environment. Communications underlays everything a corporation must do to survive and prosper in today's world of complex constituencies. I relish the personal challenge, as well," Salinger said.
 Salinger served as press secretary to both President John F. Kennedy and President Lyndon B. Johnson, and was director of Robert F. Kennedy's campaign for president. Salinger also served as a U.S. senator from California.
 He entered the business world as vice president of National General Corporation and later was vice president of Continental Airlines. He returned to private business after Robert Kennedy's campaign and came back to politics in 1972 as president of the National Committee for George McGovern for President.
 Salinger will continue to serve as a consultant to ABC where, since 1983, he has been ABC's chief foreign correspondent and since 1988 senior editor, Europe. Prior to joining ABC in 1983, he was roving editor of L'Express, Paris. He had begun his journalism career as a copy boy and later award-winning investigative reporter at the San Francisco Chronicle, interrupted by distinguished service in the U.S. Navy during World War II.
 He is the author of eight books, including "With Kennedy" in 1965, and "Secret Dossier, the Hidden Agenda Behind the Gulf Crisis," 1991. He has visited in 100 countries and has traveled and worked extensively in 20 nations, communicating with heads of state, senior government officials, corporate executives and journalists.
 Burson-Marsteller, which is celebrating its 40th anniversary, has over 2,000 employees in 62 offices in 28 countries around the world.
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 /NOTE TO EDITORS: Photo available upon request./
 /CONTACT: Garth Neuffer or Mary Lou McCormick of Burson-Marsteller, 202-833-8550/

CO: Burson-Marsteller ST: District of Columbia IN: SU: PER

KD-DC -- DC019 -- 3682 08/17/93 15:53 EDT
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Publication:PR Newswire
Date:Aug 17, 1993

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