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PICK 'N' MEX A WORLD CUP WINNER; HIGH STREET BUYER'S GUIDE SHOPTALK.

Byline: Ruki Sayid

ARMCHAIR football fans have created their own Mexican wave, with the country going crazy for Central American-style convenience food.

Since Mexico played hosts South Africa in the World Cup opener, sales of fajitas and other Mexican grub have soared. Marks & Spencer's 15 new Mexican line - tortilla packs for a quid, jalepenos for pounds 1.29, enchilada kits for pounds 2.99 and refried beans at pounds 1.49 - hopes to cash in on the trend.

The chain's product developer Sarah Loxton says: "The Mexican style of fast, casual dining is becoming more popular as customers look for fun dishes when entertaining at home."

Market analyst Mintel shows one in four Brits tuck into Mexican food each week.

And holiday bookings to Cancun are up by 40% from summer 2008 - when the country was the grip of swine flu. Even American budget food chain Taco Bell is making a UK comeback, with plans to relaunch at Lakeside shopping centre, in Essex, next month.

And with trendy new Mexican restaurants such as Wahaca and Chipotle springing up in cities, there's a new food revolution on the way. So dig out those ponchos for cantinastyle dining. Areeba, areeba!

ruki.sayid@mirror.co.uk
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Publication:The Mirror (London, England)
Article Type:Buyers guide
Date:Jun 16, 2010
Words:203
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