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PIC 'N' SAVE CELEBRATES NAME CHANGE TO MAC FRUGAL'S BARGAINS . CLOSE-OUTS

 PIC 'N' SAVE CELEBRATES NAME CHANGE
 TO MAC FRUGAL'S BARGAINS . CLOSE-OUTS
 PHOENIX, Feb. 19 /PRNewswire/ -- Pic 'N' Save Corp. (NASDAQ: PICN) announced today the details of its name change celebration in the Phoenix market. In order to more effectively communicate its unique niche in the retail market, Pic 'N' Save is changing the name of many of its stores to Mac Frugal's Bargains . Close-outs.
 The name change celebration will take place at all Phoenix area stores on Friday and Saturday, Feb. 28 and 29. The doors will open at 9 a.m. on both days. Customers will be treated to free gift certificates and other promotional give-aways, while supplies last. There will be refreshments, balloons, clowns and a coloring contest for children. In addition, customers may enter a "Guess the Mac Frugal's Bargains . Close-outs Price" contest to win a shopping cart full of free merchandise. Several stores will host radio remote broadcasts, as well as special "Mac Frugal's Bargains . Close-outs Challenges" where local radio personalities will be challenged to get $200 worth of Mac Frugal's Bargains . Close-outs merchandise into a shopping cart in five minutes or less.
 The theme for the name change celebration will be "Return to the Values of the 1950s." "Customers today want real value for their money," commented Len Williams, president and chief executive officer. "They want to feel that they've gotten a dollar's worth of goods for every dollar spent -- just like they did in the 1950s."
 To carry out the "1950s Value" theme, the Mac Frugal's Bargains . Close-outs Value Mobile will be visiting the Phoenix area over the grand opening weekend. The Mac Frugal's Value Mobile, a classic 1958 Ford Fairlane convertible, will be driven by "1950s characters" who will entertain shoppers and give away free gift certificates, buttons and prizes. In addition, Mac Frugal's Bargains . Close-outs will be hosting a "Lucy"-"Ricky" look-a-like contest at 3 p.m. on Saturday, Feb. 29 at its store located at 3144 E. Thomas Road in Phoenix.
 As part of its value theme, Mac Frugal's Bargains . Close-outs plans to return some value to the Phoenix community by donating 5 percent of its sales, through the Salvation Army, over the three-day grand-opening weekend (Friday, Saturday and Sunday) to feeding the hungry and homeless in Phoenix. "We've been part of the Phoenix community for over 10 years," said Eileen Hupp, assistant vice president of marketing. "Mac Frugal's Bargains . Close-outs wanted to give something back to the Phoenix community as part of its name change celebration."
 Unique in the retail industry, Pic 'N' Save Corp. operates a chain of 139 retail stores in 12 states. These stores, which do business as Pic 'N' Save and Mac Frugal's Bargains . Close-outs, feature a variety of first-quality general merchandise obtained through manufacturer close-outs, overruns, discontinued lines and packaging changes. An ever-changing assortment of merchandise is typically sold at 40 percent to 70 percent off regular retail prices.
 -0- 2/19/92
 /NOTE: Not affiliated with Pic N'Save stores of Florida and Georgia.
 /CONTACT: Eileen Hupp, 310-761-4214, Debbi Hall, 310-761-4385, or Mary Wright, 310-761-4342, all of Pic 'N' Save/
 (PICN) CO: Pic 'N' Save Corp.; Mac Frugal's Bargain . Close-outs ST: Arizona IN: REA SU:


CH-KJ -- LA029 -- 0676 02/19/92 17:31 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Feb 19, 1992
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