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PHIPPS PLAZA, AMC THEATRES PLAN PREMIERE NIGHT TO LAUNCH RENOVATION

PHIPPS PLAZA, AMC THEATRES PLAN PREMIERE NIGHT TO LAUNCH RENOVATION
 ATLANTA, Nov. 6 /PRNewswire/ -- Phipps Plaza and American Multi- Cinema, Inc. (AMC) are planning an intriguing Premiere Night for the debut of the mall's $140 million renovation and expansion, and the Southeast's pre-eminent theatre.
 The event will be held on Tuesday, Nov. 17 -- the night before the mall opens to the public -- to benefit the Georgia Special Olympics.
 Party guests will enjoy a festive, Hollywood-flavored affair with hors d'oeuvres and champagne in the three-level expansion wing of Phipps Plaza. Phipps Plaza management will unveil the results of its breathtaking interior and exterior renovation and expansion that includes richly appointed retail space, a third anchor, Parisian, and a food court.
 The gala will showcase AMC Theatres' flagship facility, the largest and most lavish in the Southeast. This theatre -- designed to rival AMC's benchmark theatres in Walt Disney World, Los Angeles and Miami -- spreads luxuriously over 50,000 square feet. Original art sculpture, a flowing fountain, superior customer amenities, and state-of-the-art film equipment will provide a unique experience.
 The event is expected to raise more than $40,000 for the Georgia Special Olympics which provide year-round sports training and athletic competition in a variety of Olympic-type sports for all children and adults with mental retardation.
 "We wanted to share this exciting event with an organization that affects a broad range of Georgians," explained Phillip E. Stephens, president/CEO of Compass Retail Inc., the management and development company for Phipps Plaza. "Being a part of GSO brings a sense of pride and accomplishment for all its participants."
 Dick Westerling, AMC's vice president/corporate marketing agrees, "Just realizing that right now more than 19,000 athletes are participating in the program made us all feel these athletes and this organization were an extremely important effort to support."
 The lavish Premiere Night will begin at 7 p.m. as guests are greeted at the Phipps Drive entrance. At 8 p.m. guests will be treated to a premiere screening of one of this winter's most anticipated feature films. Post-movie music and dancing will take party guests into the night.
 Tickets cost $30 and can be ordered with a check made out to "Georgia Special Olympics" at 3772 Pleasantdale Rd., Suite 195, Atlanta, GA 30340. For more information, call 404-414-9390.
 With the completion of Phipps Plaza 12, AMC will have five theatres and 42 screens in the Atlanta area. AMC Entertainment Inc., headquartered in Kansas City, operates 246 theatres with 1,597 screens in 22 states and the District of Columbia.
 Phipps Plaza is an upscale regional shopping center beloved by Atlantans since it opened in 1969. Phipps is home to the only Atlanta locations of Lord & Taylor, Saks Fifth Avenue, Tiffany & Co., Mark Cross, Gucci, Jaeger International, and Abercrombie & Fitch. Phipps Plaza is part of Monarch Centre, Equitable Real Estate's international headquarters complex which includes The Ritz-Carlton, Buckhead, and the Monarch Plaza office building.
 -0- 11/6/92
 /CONTACT: Bari Love for Phipps Plaza, 404-231-0660; Patty Tucker for AMC Theatres, 404-262-3000; or Greg Carter of the Georgia Special Olympics, 404-414-9390/ CO: Georgia Special Olympics; Phipps Plaza; American Multi-Cinema, Inc. ST: Georgia IN: SU:


BR-EA -- AT006 -- 8148 11/06/92 11:40 EST
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Date:Nov 6, 1992
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