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PHILIPS, INVENTOR OF DIGITAL COMPACT CASSETTE TECHNOLOGY, DELIVERS THE DCC900 TO U.S. CONSUMERS

 PHILIPS, INVENTOR OF DIGITAL COMPACT CASSETTE TECHNOLOGY,
 DELIVERS THE DCC900 TO U.S. CONSUMERS
 NEW YORK, Nov. 5 /PRNewswire/ -- Philips Consumer Electronics Company today announced that its first Digital Compact Cassette (DCC) player/recorder is now on sale at leading consumer electronics retail stores in New York, Los Angeles, Chicago, San Francisco and Boston.
 As part of a nationwide rollout, the DCC900 will be available in more than 10 additional cities this month. This distribution enables all Philips audio dealers to stock the DCC900 in time for the holidays.
 "Today we celebrate the beginning of a new era in digital music," said Donald F. Johnstone, president and chief executive officer of Philips Consumer Electronics Company. "The DCC900 is the latest example of Philips' leadership in digital home entertainment. DCC is the most important audio product since the compact disc and is positioned to become the digital successor to the analog cassette." In addition to DCC, Philips also invented the analog cassette and compact disc technology.
 The industry's first DCC home deck, the Philips DCC900 hooks up directly to a home stereo system and comes with a pre-recorded DCC music sampler, "The Ultimate DCC Collection," a 90-minute blank Philips DCC and a remote control. It carries a suggested retail price of $799.00. As part of a worldwide introduction by Philips, the DCC900 is also available in France, Germany, Japan, the Netherlands and the United Kingdom.
 Throughout the next 12 months, Philips plans to introduce a full range of DCC player/recorders in all major cassette configurations, including personal headphone stereo, car stereo, mini system component and personal/portable models.
 The DCC music system includes DCC player/recorders, pre-recorded DCCs by superstar recording artists and blank DCCs for making digital recordings. The sound quality of DCC is comparable to that of compact disc.
 Newly designed pre-recorded DCCs feature full-color album graphics directly on the face, making each DCC as unique as the music it contains. A sliding metal shutter locks the hubs and protects the inside of the DCC when not in use. Both blank and pre-recorded DCCs come in an easy-to-handle, protective case compatible with existing consumer and retail cassette storage fixtures.
 According to the DCC licensing agreement administered by Philips, all DCC manufacturers must adhere to specific production and technical specifications to ensure a single worldwide quality standard. Such a standard was never established for the old analog music cassette.
 On Nov. 3, music retailers began selling DCCs from PolyGram's roster of labels by artists such as the Allman Brothers, Melissa Etheridge, Stan Getz, Bon Jovi, Van Morrison, Luciano Pavarotti, Steve Winwood, Tears For Fears and U2. Pre-recorded DCC music releases will be priced comparably with their compact disc counterparts.
 In addition to PolyGram, the world's major record companies BMG, EMI Music Group, MCA and the Warner Music Group support the DCC music system and will release pre-recorded DCCs in the coming weeks by artists such as Tori Amos, B-52's, Natalie Cole, Berlin Philharmonic, Bobby Brown, Eric Clapton, Kenny G, Vince Gill, David Grusin, Elton John, Lemon Heads, Annie Lennox, Nirvana, Madonna, Sinead O'Connor, Michael Penn, Prince, Bonnie Raitt, REM, Lou Reed, Paul Simon and Frank Sinatra.
 Blank DCCs will be available in 45-, 60-, 75- and 90-minute lengths from a variety of manufacturers including BASF, Maxell, Memorex, Panasonic, Philips, Scotch and TDK. Philips will introduce its 90- minute blank DCC at a suggested retail price of $9.99.
 The DCC music system was invented by Philips Consumer Electronics of the Netherlands and co-developed by Matsushita Electric Industrial Company of Japan. Philips Consumer Electronics company, Knoxville, Tenn., is responsible for the sales, marketing and distribution of Philips DCC products in the United States.
 LAUNCH LOCATIONS
 POLYGRAM
 REGION PHILIPS PRE-RECORDED DCC
 DCC900 RETAILERS RETAILERS
 NORTHEAST
 Boston Lechmere, Cambridge Lechmere, Harvard Coop,
 Soundworks Tower Records, HMV,
 Newbury Comics
 New York 6th Avenue Electronics, Tower Records, J&R
 Macy's, Sears Music World, The Wiz,
 Compact Disc World,
 Alwik, Coconuts
 Buffalo Lechmere, Stereo
 Advantage
 Rochester Stereo Advantage
 Philadelphia Macy's, Sassafras Tower Records,
 Philadelphia Classics
 Annex, Wee Three/Wall,
 The Wiz, Nathan Muchnick
 Washington, D.C. Tower Records, Kemp Mill
 MIDWEST
 Chicago Musicraft, Sears Flipside, Compact Disc
 Storage, Rock Records,
 Tower Records, Compact
 Disc Store, Best Buy,
 Rolling Stone (Norridge,
 IL), Crow's Nest (Crest
 Hill, IL), Sound
 Warehouse, Waves
 Indianapolis H.H. Gregg Sound Warehouse
 Milwaukee American TV Exclusive, Mainstream
 Minneapolis Sam Goody, Musicland
 Madison American TV Exclusive, Rose Records
 MID-CENTRAL
 Grand Rapids Classic Stereo Classic Recordings
 Detroit Paragon Harmony House, Dearborn
 Music, Sound Warehouse
 Cleveland Highbee's, Dillard's Coconuts
 South Bend, Ind. Altronics
 Kalamazoo Classic Stereo Believe in Music
 SOUTHEAST
 Atlanta Macy's Coconuts, Tower Records,
 Super Club, Atlantic CD,
 Sound Warehouse
 Miami Macy's, Brandsmart, Spec's, Super Club,
 Standard Brands Peaches, Coconuts,
 Record Town, Sound
 Warehouse
 Tampa/Orlando Standard Brands Sound Warehouse, Super
 Club, Spec's, Peaches
 Jacksonville Standard Brands Super Club, Spec's,
 Coconuts
 Nashville H.H. Gregg Tower Records, Super
 Club
 NORTHWEST
 San Francisco The Good Guys!, Tower Records, Leopolds
 Macy's, Whole Earth (Berkeley)
 Access
 Portland Incredible Universe Music Millenium,
 Incredible Universe,
 Tower Records
 WEST
 Los Angeles The Good Guys!, Sears, Music Plus, Tower
 Silo, Adray Mart Records (metro L.A.,
 Marina del Rey,
 Anaheim), Sound
 Warehouse, Nickelodeon,
 Tempo
 SOUTHWEST
 New Orleans Macy's Sound Warehouse, Tower
 Records
 Arlington, Texas Incredible Universe Sound Warehouse
 Dallas Dillard's
 Houston Videorama Tower Records
 Baton Rouge New Generation New Generation, Sound
 Warehouse
 Albuquerque Baillio's Sound Warehouse,
 Hastings
 San Antonio Bjorn's Bjorn's, Sound
 Warehouse
 Santa Fe Baillio's Candy Man
 Phoenix The Broadway, Dillard's
 Nashville H.H. Gregg Tower Records, Super
 Club
 Little Rock Dillard's
 -0- 11/5/92
 /CONTACT: Jon Kasle of Philips Consumer Electronics, 615-521-3109, or Adam Chasnow of Hill and Knowlton, 212-697-5600, for Philips Consumer Electronics/ CO: Philips Consumer Electronics Company ST: Tennessee IN: HOU SU: PDT


CK -- NY084 -- 7718 11/05/92 12:39 EST
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Date:Nov 5, 1992
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