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PHILIP CROSBY ASSOCIATES CHANGES NAME TO PROUDFOOT CROSBY

 WINTER PARK, Fla., Aug. 11 /PRNewswire/ -- Philip Crosby Associates, the pioneer in quality management, has changed its name to Proudfoot Crosby, company officials announced today. The company has been a unit of Proudfoot PLC, one of the world's largest management consulting firms, since 1989.
 "Although Proudfoot and Proudfoot Crosby will continue to be run independently, this name change will reflect the current, close working relationship between the two companies," said Len Suminski, chairman and chief executive officer of Proudfoot Crosby. Suminski went on to say, "surveys we have done of executives worldwide showed that, while quality is as important as it ever was, executives said they needed action- oriented quality efforts that provide them with a solid return on investment. Our merger with Proudfoot added the skills we required to respond to these needs. This name change completes our transformation to a market-responsive, results-oriented quality management consulting firm."
 Proudfoot PLC was founded in 1946 and has U.S. headquarters in Winter Park, Fla. It specializes in performance, profitability improvement, quality enhancement education and strategic business development. The Proudfoot group of companies employs more than 1,400 people and serves businesses in over 35 countries across six continents in 24 languages.
 -0- 8/11/93
 /CONTACT: Anthony Thompson of Proudfoot, 800-826-5740, or David Schulte of Dorf & Stanton, 202-625-6930, for Proudfoot/


CO: Philip Crosby Associates; Proudfoot Crosby; Proudfoot PLC ST: Florida IN: SU:

IH-TW -- DC002 -- 1510 08/11/93 08:34 EDT
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Publication:PR Newswire
Date:Aug 11, 1993
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