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PHILADELPHIA TRIBUNE UNVEILS NEW FOUR-COLOR LOOK, NEW MASTHEAD

 PHILADELPHIA TRIBUNE UNVEILS NEW FOUR-COLOR LOOK, NEW MASTHEAD
 PHILADELPHIA, April 14 /PRNewswire/ -- The Philadelphia Tribune, the nation's oldest African-American newspaper, introduced, in today's edition, a new four-color front page format, featuring a new masthead and new section titles.
 The new color process, according to Tribune officials, utilizes the latest in scanners and computer page assembly. The new, modern masthead, developed by the Tribune's art department, is printed in green and yellow, and reflects a change from the paper's previous banner, which featured a more traditional Times Roman typeface and a photo of Philadelphia's City Hall tower. The old masthead was initially introduced in 1982.
 According to Robert W. Bogle, the Tribune's president, the new four- color front page represents a significant change from the paper's previous use of spot-color.
 "This new color printing process represents the very latest in high- tech newspaper publishing," said Bogle, "and places the Tribune at the forefront of the local industry as regards this type of technology. In fact, we believe the addition of the new four-color printing process makes the Tribune the best-looking newspaper in Philadelphia. That should provide a distinct competitive advantage for us in the local marketplace.
 "National newspaper readership studies show that papers that add color attract readers more readily than black and white newspapers," Bogle added. "The fact that USA Today became the leader in readership among the nation's major daily newspapers just six years after its inception certainly supports that premise. We are confident that our use of this aggressive color technology, in combination with other changes being made here, will lead to an expansion of our circulation and readership throughout the region."
 As part of the overall change in layout, the Tribune also now includes new names for certain sections of the paper, as follows:
 Old Section Titles New Section Titles
 Food From the Kitchen
 People Life
 Church Religion
 Health Health & Fitness
 Business/Personal Finance Dollars-N-Cents
 Opinion/OPEd Commentary
 Reader's Viewpoint Having Your Say
 Obituaries -- No Change --
 Classifieds Jobs/Classifieds
 Sports -- No Change --
 Our World National/International
 Founded in 1884 as a forum for African-American progress and justice, the Philadelphia Tribune is located at 520 S. 16th St., in Center City Philadelphia. The broadsheet-sized paper is published twice weekly -- on Tuesdays and Fridays -- and its tabloid Metro edition is published each Thursday. The combined readership of the Tribune publications is 250,000 people. The Philadelphia Tribune is audited by Audit Bureau of Circulation (ABC) and Certified Audit of Circulation (CAC), and is a member of the National Newspaper Publisher's Association (NNPA). Formed in 1940, the NNPA is the oldest trade association for African-American media, and is currently the nation's largest association for African-American print organizations. In 1991, Bogle began a two-year term as NNPA's national president.
 /delval/
 -0- 4/14/92
 /CONTACT: Toni Foster of the Philadelphia Tribune, 215-893-4780/ CO: Philadelphia Tribune ST: Pennsylvania IN: PUB SU: PDT


LJ-MP -- PH005 -- 8108 04/14/92 09:23 EDT
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Date:Apr 14, 1992
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