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PHILADELPHIA TRIBUNE, NATION'S OLDEST AFRICAN-AMERICAN NEWSPAPER, ANNOUNCES NEW MAGAZINE, NEW SENIOR STAFF

 PHILADELPHIA TRIBUNE, NATION'S OLDEST AFRICAN-AMERICAN NEWSPAPER,
 ANNOUNCES NEW MAGAZINE, NEW SENIOR STAFF
 PHILADELPHIA, March 16 /PRNewswire/ -- Robert W. Bogle, president of The Philadelphia Tribune, the nation's oldest African-American newspaper, today announced an aggressive new strategy to increase the paper's circulation and expand its traditional readership base.
 The new plans include the introduction of a new, four-color monthly magazine, and the hiring of several new senior-level staff members and reporters.
 Founded in 1884 as a forum for African-American progress and justice, The Philadelphia Tribune is located at 520 S. 16th St., here. The broadsheet-sized paper is published twice weekly on -- Tuesdays and Fridays -- and its tabloid Metro edition is published each Thursday. The combined readership of the Tribune publications is 250,000 people. In March 1991, the Tribune became the only Philadelphia newspaper using color photography on a regular basis. Recently, in conjunction with KYW-TV (Channel 3), the paper's management launched a new weekly television program, "The Philadelphia Saturday Tribune," which is broadcast on KYW at 11:30 a.m. on Saturdays.
 "We have begun a long-range program that will result in a much improved newspaper," said Bogle. "Over the coming months, the paper's look and content will be upgraded. The Tribune should also be easier to find at newsstands across the city. In addition to new reporters and editors we've hired a new art director, a new circulation manager and a new promotions director. We're beginning to attract some of the most capable and qualified people in the paper's 108-year history."
 The new Tribune Magazine, scheduled for introduction in late April, will be distributed as a free insertion in The Philadelphia Tribune and in the Metro editions, which are circulated in West and Northwest Philadelphia and in Delaware County. According to Bogle, the magazine is designed to attract a broader, more diverse readership to the publication, with a special focus on the 25-to-50 age group, for whom many of the publication's features will be written.
 "It's no secret," said Bogle, "Philadelphia's population has changed significantly over the past 20 years, with African-Americans representing an ever-increasing percentage of the city's residents."
 "There are nearly 650,000 African-Americans in Philadelphia and nearly 1 million African-Americans in the region," Bogle added. "In addition, there are tens of thousands of whites, Latinos and Asians, who have a need to know what's going on in our community, or who have an honest curiosity about Black Philadelphia. This new magazine will be designed to attract all of those audiences. In our opinion, this is an ideal time to re-introduce the Tribune to a new generation of readers. The magazine will invite them in. We believe they'll stay to read the rest of the paper.
 Topics scheduled to be addressed over the magazine's first three issues include, "What it's like to be black and single in Philadelphia," a profile on "black sex" in the city, and "the impact of racism in Philadelphia."
 The paper's three new senior-level staff members are Ronald Jackson, circulation director; Antoinette Foster, promotions/communications director, and Noel Miles, art director.
 Jackson, 41, has served in circulation management positions at two newspapers -- The Philadelphia Inquirer, where he worked from 1975 through 1990 and held the position of single copy supervisor, and the Philadelphia Sunday Press, where he was vice president in charge of circulation. He attended Community College of Philadelphia and Temple University.
 Foster, 36, brings 11 years of marketing, sales and communications experience to her new position. Prior to joining the Tribune, she worked in sales and marketing capacities for Xerox Corporation, Merrill Lynch Pierce Fenner & Smith, Adolph Coors Company and BusinessWire. Foster, who studied journalism and communications at the University of Colorado, is a member of the Philadelphia Public Relations Association and a speech-communications mentor for the Philadelphia Futures program.
 A graduate of the Philadelphia College of Art, Miles, 56, began his professional career in 1962 in the art department of the Philadelphia Bulletin. He also served, over a 15-year period, in the art departments at WPVI-TV (Channel 6), and KYW-TV (Channel 3). A member of the Art Directors' Club of Philadelphia, Miles also teaches at Temple University's School of Journalism.
 The Philadelphia Tribune is audited by Audit Bureau of Circulation (ABC) and Certified Audit of Circulation (CAC), and is a member of the National Newspaper Publisher's Association (NNPA). Formed in 1940, the NNPA is the oldest trade association for African-American media, and is currently the nation's largest association for African-American print organizations. In 1991, Bogle began a two-year term as NNPA's national president.
 /delval/
 -0- 3/16/92
 /CONTACT: Toni Foster of The Philadelphia Tribune, 215-893-4780/ CO: The Philadelphia Tribune ST: Pennsylvania IN: PUB SU: PDT


MP-JS -- PH012 -- 8247 03/16/92 11:09 EST
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