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PHILADELPHIA PR EXECS FORM NEW BUSINESS

 PHILADELPHIA PR EXECS FORM NEW BUSINESS
 PHILADELPHIA, April 8 /PRNewswire/ -- Two Philadelphia public


relations executives have opened their doors as partners of a new, independent PR agency called Guerin & Kapnek Communications, Inc.
 Dava Guerin, previously a senior vice president for the Weightman Group, and Wendy Kapnek, a senior vice president for Ketchum Communications, handled more than $1.2 million in annual agency billings.
 Their clients included CertainTeed Corporation, Pepsi Cola East, U.S. Healthcare, Scott Paper Company, Rhone-Poulenc Rorer, Rohm and Haas Company, Mannington Mills, Inc., Eastman Kodak, The Chase Manhattan Bank, The National Archives, and Mrs. Bush's Story Time.
 As one of the few woman-owned, independent public relations agencies in the city, Guerin & Kapnek hope to build their business with top-level talent and a corporate mission of professionalism, client service and quality.
 "With more than 24 years of combined PR and marketing experience between us, we felt there was a need to start a firm that would give our clients direct access to that experience, and service them with only the top talent available in our market," said Kapnek.
 "Over the years, both of us have come to realize that most clients want to know that senior people are working on their business, and our goal is to give them just that."
 According to Guerin, the firm will not only provide standard public relations services such as media and community relations, public affairs, special events and promotion, but will also have a strong marketing and strategic focus.
 "Having had the experience working so closely with advertising has helped us to recognize the critical role marketing plays in executing any public relations program," said Guerin.
 "When our communications closely track the strategic direction of our clients, we can more intelligently create programs that not only generate results, but also become an integral part of their total marketing function."
 Kapnek was with Ketchum Communications for more than five years and was responsible for account management functions, as well as directing the firm's new business development efforts.
 She holds a BA degree in public relations from Syracuse University, and is a resident of Dresher, Pa.
 Guerin was with the Weightman Group for four years and was responsible for managing a diverse client base, as well as the agency's internal communications function and the non-profit arm called the Weightman Foundation.
 She holds a BA degree in English from Goddard College and graduated summa cum laude from Temple University with a master's degree in organizational behavior. She is a resident of Elkins Park, Pa.
 Guerin & Kapnek Communications, Inc. is located at Suite I-8, 2300 Computer Ave., Willow Grove, Pa., 19090.
 /delval/
 -0- 4/8/92
 /CONTACT: Dava Guerin or Wendy Kapnek of Guerin & Kapnek Communications, 215-830-1441, or Guerin at home, 215-635-5985/ CO: Guerin & Kapnek Communications, Inc. ST: Pennsylvania IN: ADV SU: PDT


MP-MK -- PH003 -- 6150 04/08/92 10:30 EDT
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Publication:PR Newswire
Date:Apr 8, 1992
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