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PHILADELPHIA ADVERTISING AGENCY SELECTS 1993 PRO BONO CLIENTS

 Weightman Foundation Will Provide Free Advertising
 and Public Relations Services to Seven Non-profits
 PHILADELPHIA, Jan. 12 /PRNewswire/ -- The Weightman Foundation, the non-profit arm of The Weightman Group, has selected its pro bono advertising and public relations clients for 1993.
 This year, the Philadelphia-based agency is pledging creative time and talent to seven non-profit organizations that represent a variety of charitable and community causes including children's issues, hunger, the performing arts and support for a national park.
 The following pro bono clients will receive full-service marketing communications assistance from Weightman throughout 1993:
 -- The Center for Autistic Children, which provides specialized programs and support for autistic children and their families;
 -- Education for Parenting, a group whose main goal is to teach grade school children about the responsibilities of child care, parenting and family life;
 -- Friends of Independence National Historical Park, an organization whose mission is to promote interest in Philadelphia's primary historic landmark and to raise funds for the park's interpretive activities;
 -- Pennsylvania Partnerships for Children, a statewide research, resource and advocacy center which provides a strong and well-informed voice for children;
 -- Performing Arts League of Philadelphia, a coalition of local theater, dance and music groups joined together to promote the diversity and high quality of the performing arts in the Delaware Valley;
 -- SCAN, Supportive Child/Adult Network, a multidisciplinary service to prevent and treat child abuse and neglect, through treatment, education and public awareness;
 -- SOS, Share Our Strength, a nationwide network for hunger relief which promotes self-sufficiency among those in need through funding, public awareness and public action.
 "It's always difficult for The Weightman Foundation to choose just a few organizations from a list of applicants that grows in number every year," said John Goodchild, president and chief executive officer of The Weightman Group. "However, I think that the clients we've selected for 1993 offer a particularly wide range of challenges and we look forward to helping them improve their marketing efforts."
 Established in 1988, to date The Weightman Foundation has provided almost $2 million worth of services to some 30 non-profit organizations. The clients, who receive one year of free advertising and public relations assistance, pay only for out-of-pocket costs. All of Weightman's professional time is donated.
 "Our agency doesn't have a lot of money to give to worthy causes," Goodchild said, "but we are able to volunteer our professional expertise and resources. Through the foundation, we can provide non-profit organizations a powerful voice that they otherwise might not have."
 "This is our way of giving something back to the community that has been so good to us," Goodchild continued. "Of course, we always seem to get more than we give. The employees who have the opportunity to work with the foundation clients find their assignments for non-profits extremely gratifying."
 For example, Center City District's successful "Make It a Night" promotion was a 1992 advertising and public relations project of The Weightman Foundation. The "Make It a Night" team at Weightman was involved in every phase of this program which encourages people to stay in Center City on Wednesday nights.
 "We love Philadelphia and we had a wonderful time promoting the diversity of its downtown shopping, dining and entertainment," Goodchild said. "In addition, we had the creative kick of seeing and hearing our work everywhere -- transit posters, radio and television ads, street banners, shopping bags, print ads, window displays, buttons, posters -- the whole nine yards."
 The Weightman Group, the largest independently owned communications company in the Delaware Valley, has full-service capabilities in advertising, public relations, market research and sales promotion. With billings in excess of $120 million, the agency's national accounts include ALPO Petfoods, Scott Paper Company, Tastykake, WLR Foods, Mannington Resilient Floors, Nutri/System, Golden Cat Corporation and Wendy's, among others.
 /delval/
 -0- 1/12/93
 /CONTACT: Carolyn Tyndall of The Weightman Group, 215-561-6100/


CO: The Weigtman Foundation; The Weightman Group ST: Pennsylvania IN: ADV SU:

MK-CC -- PH015 -- 4118 01/12/93 14:34 EST
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