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PFIZER NAMES PARTNERS & SHEVACK FOR VISINE ADVERTISING ACCOUNT

 PFIZER NAMES PARTNERS & SHEVACK FOR VISINE ADVERTISING ACCOUNT
 NEW YORK, April 9 /PRNewswire/ -- Pfizer Inc. (NYSE: PFE) announced today that is has chosen the New York advertising agency Partners & Shevack to handle its $10 million national account for Visine eye drops.
 The move follows a thorough search conducted by Pfizer to identify an agency that would provide the best combination of creative and strategic thinking for the brand. The campaign is expected to begin later this year.
 "We needed to find a partner who could produce breakthrough creative work as well as provide us with a kind of strategic thinking that enables us to attract an even greater market share," said Pat Falzone, vice president of marketing, Consumer Health Care Division, Pfizer Inc.
 Partners and Shevack is a full-service advertising agency based in New York with annual billings greater than $130 million.
 Pfizer Inc. is a diversified, research-based health care company with businesses in pharmaceuticals, hospital products, consumer products, animal health, and specialty chemicals and minerals. The company reported sales of approximately $6.95 million for 1991.
 Visine is a registered trademark of Pfizer Inc.
 -0- 4/9/92
 /CONTACT: A.A. Biesada, 212-573-2055, or Rick Honey, 212-573-2051, both of Pfizer/
 (PFE) CO: Pfizer Inc ST: New York IN: HEA SU: CON


CK-TS -- NY062 -- 6794 04/09/92 13:00 EDT
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Publication:PR Newswire
Date:Apr 9, 1992
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