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PERSONAL POWER FUELS THE NIMA AWARDS AS SUCCESS COACH TONY ROBBINS IS VOTED TRIPLE THREAT

 PERSONAL POWER FUELS THE NIMA AWARDS
 AS SUCCESS COACH TONY ROBBINS IS VOTED TRIPLE THREAT
 LAS VEGAS, Oct. 29 /PRNewswire/ -- Tony Robbins gathered the most awards at this year's National Infomercial Marketing Association (NIMA) Awards ceremony, including the prestigious "Infomercial of the Year." The Personal Power program, produced by Guthy-Renker Corp., also received kudos as "best documercial" and Robbins was singled out with two colleagues, Lennie Lieberman and Jon Schulberg, for "best writing" accolades, as well.
 Robbins' Personal Power is one of the longest running and most successful infomercials in the brief history of the $1 billion industry. Indeed, the four iterations of the program from Guthy-Renker broadcast during the past four years are estimated to have generated nearly 10 percent of the revenues of the nine-year-old industry. The NIMA Awards are voted by members of the association, via secret ballot, and are presented in 11 categories.
 "We believe in Tony's power and in the power of this format," explains Greg Renker, president of Guthy-Renker. "Obviously, we're thrilled that it all came together this year for us. We have always believed that the way to help communicate Tony's story was through the 30-minute paid infomercial format and the marketplace has proven again and again the wisdom of this approach for Tony, as well as our other program stars, such as Victoria Principal, Kathy Smith and others we've produced. It's particularly gratifying to receive the acknowledgement of our peers, tonight."
 Guthy-Renker Corp. is one of the "hottest shops" in this "hot" industry. Its multi-million dollar success formula is based on providing high quality personal empowerment and improvement products via the 30-minute infomercial format. The company, founded and run by Bill Guthy and Renker, is based in Palm Desert, Calif.
 -0- 10/29/92
 /CONTACT: Andrew Shane for Guthy-Renker Corp., (Key Largo Suite) 702-792-7905, or 212-689-0777/ CO: Guthy-Renker Corp. ST: Nevada IN: ADV SU:


LD-TM -- NY117 -- 6902 10/29/92 23:00 EST
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Publication:PR Newswire
Date:Oct 29, 1992
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