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PERSONAL INTELLIGENT COMMUNICATION PRODUCTS & SERVICES FROM APPLE, AT&T, MATSUSHITA, MOTOROLA, PHILIPS & SONY TO USE GENERAL MAGIC TECHNOLOGIES

 NEW YORK, Feb. 8 /PRNewswire/ -- General Magic today announced an alliance of industry leaders -- Apple, AT&T, Matsushita, Motorola, Philips and Sony -- to establish a new class of personal communication products and services. Magic Cap(TM) and Telescript(TM) technologies developed by General Magic are at the core of the new offerings.
 General Magic's new technologies make possible diverse products and services that will help manage people's increasingly complex communication and information needs. Apple, Sony and Motorola founded the alliance, which was subsequently joined by AT&T, Matsushita and Philips. Each company owns equity in General Magic and is represented on its board of directors by a senior executive.
 Marc Porat, General Magic's co-founder and CEO, said: "Our alliance members will create products and services using General Magic technologies that will help people remember, communicate, and know things in new and powerful ways. We call this experience personal intelligent communications. The alliance's shared long-term vision is to bring personal communications to people who may not use a computer today, to people whose personal technology is a car, a television set, and a telephone."
 General Magic technologies are available to other companies wishing to create personal intelligent communication products and services. The technologies are:
 -- Telescript, General Magic's programming language and software for communications, the heart of a new generation of messaging systems. Telescript embeds intelligence in electronic mail systems and computer applications, enabling them to cooperate with one another and with the networks that interconnect them. Users of Telescript-based networks and communication services can routinely personalize these systems, extending or removing functionality. Telescript is included in Magic Cap and can be incorporated into a wide variety of existing and future platforms. Telescript lets messages move intelligently from person to person or from program to program, through diverse communication devices, in local area networks, and in public and private wide area networks.
 -- Magic Cap, the General Magic Communicating Applications Platform, designed for wireline and wireless personal intelligent communicator devices. Magic Cap incorporates Telescript as the basis of its flexible communications architecture. Magic Cap's simple user interface and object-oriented foundations make it easy for developers and information providers to create communicating software. Customers will find Magic Cap-based devices straightforward and pleasant to use, easy to personalize, and versatile enough to accommodate changing work and lifestyle requirements.
 AT&T is building an enhanced network service that incorporates the Telescript standard. Its new service will enable different brands of personal communicators and computers to communicate with each other. Motorola, Sony and Philips are developing personal intelligent communicators and other products and services based on the Magic Cap and Telescript technologies. Motorola is also providing semiconductor support to the initial Magic Cap licensees. Apple is working with General Magic to incorporate General Magic technologies into current and future products. AT&T is integrating Telescript into its personal communicator products.
 Mead, News Corp. and Intuit are among the first developers to adopt Magic Cap and Telescript and create new kinds of services and software for personal intelligent communicators. To allow Magic Cap users to communicate with people who own other kinds of devices, General Magic is licensing Telescript to a variety of computer and data communications systems vendors.
 General Magic was spun off from Apple Computer in May 1990. Its mission is to create new personal intelligent communications products and services by developing and licensing technology for equipment manufacturers, network and information service providers, and software and entertainment companies. General Magic has teamed up with standard- setters in the entertainment, information and communications fields to ensure that its technologies reach the widest possible audience.
 -0- 2/8/93
 /CONTACT: Jane Anderson of General Magic, 415-966-6271, Frank O'Mahony of Apple Computer, 408-974-5420, Bob Garnet of AT&T, 201-331-4141, Justin Camerlengo of Matsushita Electric Industrial Co., Ltd., 201-392-4437, Mary Jane Reiter of Benjamin Group, 408-559-6090, for Motorola, Paula Bernstein of Philips, 212-850-5376, or Rick Clancy of Sony, 201-930-6909/


CO: General Magic ST: California IN: CPR SU:

CK -- NY012 -- 3866 02/08/93 06:00 EST
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Date:Feb 8, 1993
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