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PEROT, COSTAS HEAD '92 SHORTER MEN'S BEST-DRESSED LIST

 CLEVELAND, Nov. 24 ~PRNewswire~ -- Politics aside for a moment, Ross Perot has clothier Bob Stern's vote. At least as one of this year's "10 Best-Dressed Shorter Men in America(TM)."
 Stern is president of Short Sizes Inc., a Cleveland-based retail and mail order firm that specializes in apparel made for men under 5'8" in height. An acknowledged industry expert on fit, proportions, colors and styles that make shorter-than-average men stand tall in fashionable splendor, every year the 5'2" Stern names 10 celebrities he considers "dapper dons" worthy of emulating.
 In addition to the 5'7" Perot, who, in Stern's view, dresses "like your practical, everyday billionaire but with an independent twang," this year's honorees include:
 Bob Costas - 5'6-1~2" NBC-TV sports anchor and late show host. According to Stern, he dresses "Not hip. Not hep. More just traditionally buttoned up."
 Emilio Estevez - 5'5-1~2" movie actor and new husband of singer~dancer Paula Abdul. "Since marrying her, fashionwise he's taken on a whole new sheen," Stern said.
 Martin Scorsese - 5'5-1~2" film director. In Stern's opinion, he's "fashionably more a Greenwich Village avant than the shark-skinned Goodfella you'd think."
 Ricky Ervins - 5'7" Washington Redskins halfback. Off the field, the diminutive runner "cuts a sartorial swath equal to his touchdown runs," Stern said.
 Mike Fratello - 5'7" former NBA coach and now TV sports color commentator. In Stern's view, "In both demeanor and dress, he's a short Pat Riley."
 Mike Lupica - 5'6" Sports Illustrated columnist. "About the only sports writer we know who doesn't wear day-glo clothes."
 Tom Kite - 5'8" PGA golf pro. Said Stern: "Golf's leading money winner looks like he's won a cache of fashion designers, too."
 Billy Crystal - 5'5" comedian~actor~Oscar host. "Year-by-year, he's grown in taste and today wears well on all his publics."
 Regis Philbin - 5'8" CBS-TV morning talk show co-host. "Although he plays rude, he's still a fashionable dude," Stern said.
 And, named as this year's inductee in Stern's "Short Hall of Fame" that already includes winners actor Michael J. Fox and composer Leonard Bernstein, was 5'4" men's fashion designer Ralph Lauren. "When it comes to being best-dressed, he's about as best as you can get."
 Shorter men on the whole are dressing better these days, according to Stern - a move he credits mostly to retail specialists like himself who went to brand name clothing manufacturers and convinced them to add shorter men's sizes to their lines.
 "Twenty years ago when I started this business, you couldn't find a men's dress shirt with a sleeve length shorter than 32 inches. When guys like me bought a tie, it'd fall way below the belt," he said. "I took a good look at the growing success of offering fashions for big and tall men and decided I could do the same thing for shorter men."
 An accountant and lawyer by training and working for the IRS at the time, Stern did some research and found almost 20 percent of the male population is under 5'8" tall. "That's a lot of potential customers. So I went to a couple of clothing manufacturers, showed them there's a good 10 million men out there who would kill to buy shorter sized clothing in a men's store rather than a boys' department - and they bought the idea," he said. "So, figuring the world had enough good lawyers, I thought let's give it what it really needs - a good clothing store for the shorter man."
 Since starting Short Sizes Inc. in 1972, Stern has expanded into the mail order business to reach customers all over the country and beyond. "These days, shorter men want clothing that not only fits well, but wears well and stays in style. So, we decided to make that easy for them by offering all the lines we sell - Hart Schaffner & Marx, John Weitz for Palm Beach, Perry Ellis, Oleg Cassini, and many other - by catalog."
 Through his catalog, today Stern's customers include shorter men from as far away as Japan and England, and his catalog business has grown much larger than his retail business. He has America's largest selection of properly proportioned clothing for men under 5'8". For a year's subscription to Stern's "Shop in a Catalog," send $1 to Short Sizes Inc., 5385 Warrensville Rd., Dept. 9646, Cleveland, Ohio 44137, or call 216-475-2515.
 -0- 11~24~92
 ~EDITOR'S NOTE: Available for Interviews. Catalog review copies available~
 ~CONTACT: Bob Stern of Short Sizes Inc., 216-475-2515~


CO: Short Sizes Inc. ST: Ohio IN: REA SU:

LC -- CLFNS1 -- 0843 11~24~92 07:34 EST
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Publication:PR Newswire
Date:Nov 24, 1992
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