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PERIGEL WINS SEAL OF APPROVAL FROM INTERNATIONAL DENTAL HEALTH FOUNDATION

 PHOENIX, Dec. 6 /PRNewswire/ -- PeriGel(R), the unique dentifrice from Zila Pharmaceuticals, Inc., a division of Zila, Inc. (NASDAQ: ZILA), is the first toothpaste to win the seal of approval of the International Dental Health Foundation (IDHF).
 IDHF Chairman Dan Watt, D.D.S., said that PeriGel was selected because it is "a convenient source of the ingredients that dentists have been recommending for years -- baking soda, hydrogen peroxide and sodium fluoride." The IDHF has prepared a national public education campaign centered around a free consumer brochure called "Healthy Gums, Healthy Teeth." The brochure shows that PeriGel contains higher concentrations of these ingredients than any other product.
 The brochure will be available at dentists' offices and from the IDHF (PO Box 96472, Washington, D.C. 20090-6472). IDHF spokespersons will carry the "Healthy Gums, Healthy Teeth" message to consumers via radio, TV and print interviews throughout the coming year.
 The IDHF is a non-profit international organization of dentists and hygienists dedicated to educating the profession and the public about the most effective means for managing and maintaining oral health. The IDHF emphasizes that conservative anti-infective professional treatment combined with rigorous home care is a viable alternative to surgical treatment for most individuals.
 PeriGel is available in drug and food stores nationwide.
 -0- 12/6/93
 /CONTACT: Joseph Hines, 602-266-6700/
 (ZILA)


CO: Zila Pharmaceuticals, Inc. ST: Arizona IN: HEA HOU SU: PDT

CK -- NY010 -- 0656 12/06/93 09:30 EST
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Publication:PR Newswire
Date:Dec 6, 1993
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