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PEPSICO TAPS O'NEAL FOR TOP EUROPEAN SNACK FOOD POST

 PEPSICO TAPS O'NEAL FOR TOP EUROPEAN SNACK FOOD POST
 DALLAS, Nov. 14 /PRNewswire/ -- PepsiCo Foods International (PFI),


the international snack food division of PepsiCo, Inc. (NYSE: PEP), today announced the appointment of James H. O'Neal to the newly created post of president, Northern European Operations, effective Jan. 1, 1992. O'Neal will be based in London.
 In making the announcement, PFI president and CEO, John S. Pingel, stated, "Our division's dynamic growth and increased scale demands continued decentralization of our organization structure and the placement of senior executives close to the marketplace. Jim O'Neal is one of our most seasoned professionals, with over 25 years of experience in the domestic and international snack food industry."
 In this assignment, O'Neal will be responsible for managing three of the newest PFI operations: Smiths Crisps, Ltd. and Walkers Crisps, Ltd. in the United Kingdom and E. Wedel, S.A. in Poland. The British companies were purchased from BSN in 1990 for $1.35 billion; PFI acquired 40 percent of the Polish firm, the first to be privatized under the Polish government's liberalized investment policy, for $58 million this July. O'Neal will also continue to oversee PFI's Middle Eastern operations: Tasty Foods S.A.E. in Egypt, Elite Foods Ltd. in Israel, and Uzay Gida Sanayi Ve Ticaret in Turkey.
 "The U.K. represents our single largest investment in any one country," Pingel added. "Wedel is our first operation in Eastern Europe, and Jim O'Neal's management continuity with this joint venture, as well as our young, growing businesses in the Mideast is important."
 O'Neal joined PFI as executive vice president in 1989 with responsibility for all operations associated with the production of snack foods, worldwide. Additionally, he oversaw the division's business interests in the Far East, the Pacific, the Middle East and Eastern Europe. Prior to his PFI post, he was senior vice president of operations for PepsiCo's domestic snack food division, Frito-Lay, Inc. In that position, which he assumed in 1983, he directed the manufacturing, purchasing, quality assurance, distribution, technical services and industrial engineering functions. O'Neal began his career with PepsiCo in 1966 and has held numerous executive positions, all in the snack food sector. He previously worked for Continental Can.
 O'Neal has been active in civic and community affairs for many years and has devoted much of his time to organizations promoting minority business development. He has served as vice chairman of the board and chairman of the executive committee for the National Minority Supplier Development Council; chairman of the economic advisory board of the National Association of Negro Business and Professional Women's Clubs, Inc.; chairman of the board of the Dallas/Ft. Worth Minority Business Development Council; chairman of the board of the Dallas Minority Enterprise Small Business Investment Corporation (MESBIC); member of the corporate advisory committee for the Dallas Hispanic Chamber of Commerce; and member of the executive advisory committee for the Texas Association of Mexican-American Chambers of Commerce (TAMACC). He has also served on the board of directors of the Dallas Heritage Society and the Packaging Education Foundation.
 A native of Austin, Texas, O'Neal and his wife, Nancy, have a daughter, Stacy, and live in Dallas. They will be relocating to London shortly.
 PepsiCo Foods International has 50,000 employees working in 26 snack food, biscuit and candy businesses in 23 countries around the world. In 1991, total PFI retail system sales are estimated to reach $4 billion.
 -0- 11/14/91
 /CONTACT: T.A. Fassburg of PepsiCo Foods International, 214-956-3678/
 (PEP) CO: PepsiCo, Inc. ST: Texas IN: FOD SU: PER GK-FC -- NY041 -- 4400 11/14/91 11:44 EST
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Date:Nov 14, 1991
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