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PEPSI-COLA OF CHARLOTTE TO DISTRIBUTE 'GRAYSON SPARKLING' NEWEST BEVERAGE FROM GRAYSON MOUNTAIN WATER COMPANY

 PEPSI-COLA OF CHARLOTTE TO DISTRIBUTE 'GRAYSON SPARKLING'
 NEWEST BEVERAGE FROM GRAYSON MOUNTAIN WATER COMPANY
 BOCA RATON, Fla., Nov. 9 /PRNewswire/ -- Pepsi-Coal Bottling Company of Charlotte, Inc. has been named exclusive distributor of Grayson Sparkling, the "new age" beverage from Grayson Mountain Water Company with no calories and natural fruit flavors. The Pepsi distribution of Grayson Sparkling and Grayson 100 percent Pure Mountain Water spans eight counties around Charlotte, N.C., and product is expected to be available starting today at grocery stores, convenience stores, and numerous other outlets, said Roger Catarino, senior vice president of Grayson Mountain Water Company.
 "Grayson Sparkling was introduced in July of this year and is already sweeping the country," Catarino said. "We're giving the people what they really want in this new beverage category; no calories, no caffeine, and all natural flavors."
 Charles Sullivan, vice president of Sales for Pepsi-Cola Bottling Company of Charlotte, Inc. said his company has spent the past month gearing up for the kick-off of Grayson Sparkling. "We're truly excited to be working with Grayson and to add both Grayson Sparkling and 100 percent Pure Mountain Water to our product mix," he said. "The new age beverage product is definitely what's hot these days and we see Grayson Sparkling as a certain winner in North Carolina."
 As Grayson Mountain Water Company entered the "New Age" beverage category in July, it claimed sales of over 1 million bottles of Grayson Sparkling during the product's first 48 hours on the market. Grayson president, Chris Morrison, expects first year sales of Grayson Sparkling to reach $30 million and plans to take the company public this year.
 Since 1988, Grayson has produced its original product, Grayson 100 percent Pure Mountain Water which continues to post record sales concurrent with the introduction of Grayson Sparkling. Tests by government certified labs show the water to be 300 percent purer than the world's top selling bottled water. Grayson's water derives from a deep well source in Virginia and is free from all man-made contaminants.
 Grayson was one of the first American companies to utilize all recyclable or biodegradable material in all phases of manufacturing. It has won awards for sanitation and bottling technology as well as package design.
 For more information contact: Grayson Mountain Water Company, 6401 S. Congress Ave., Suite 270, Boca Raton, FL 33487, 407-241-8805.
 -0- 11/9/92
 /CONTACT: Kim G. Weiss of WW Communications, 407-338-5680, for Grayson Mountain Water Company/ CO: Grayson Mountain Water Company ST: Florida IN: FOD SU:


SS-JB -- FL002 -- 8541 11/09/92 09:13 EST
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Publication:PR Newswire
Date:Nov 9, 1992
Words:425
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