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PEPSI/LIPTON TAP AD AGENCY J. WALTER THOMPSON FOR READY-TO-DRINK TEAS

PEPSI/LIPTON TAP AD AGENCY J. WALTER THOMPSON FOR READY-TO-DRINK TEAS
 ENGLEWOOD CLIFFS, N.J., Feb. 4 /PRNewswire/ -- The Pepsi/Lipton Tea Partnership named J. Walter Thompson New York as agency for its U.S. ready-to-drink tea business. This is the first agency for the newly formed partnership between the two beverage leaders. Expected billings were not disclosed.
 The Pepsi/Lipton Tea Partnership was formed Jan. 4, 1992, to develop and market new tea-based beverages for the U.S. market.
 Richard Kundrat, vice president of marketing and sales for the Pepsi/Lipton Tea Partnership, stated, "J. Walter Thompson will bring a new viewpoint to Lipton Tea advertising. The equity that Lipton Tea has built over 100 years among American consumers is one of the best examples of maintaining a high quality added value image of any trademark in any product or service category.
 "Lipton Tea cuts across all consumer demographics and Ready-to-Drink Lipton Tea takes advantage of the lifestyles and beverage preference trends that are emerging. It will be an exciting decade for tea as it changes pace and becomes an everyday quality beverage choice among the general population."
 "We are delighted at this exciting assignment and look forward to drawing on our extensive knowledge of the beverage category," said Ronald S. Burns, chief executive officer, J. Walter Thompson North America. "We are confident we can contribute to the success of the partnership by helping to make these products and the category grow."
 Pepsi-Cola and Lipton are two of the best-known names in the beverage industry. Lipton, a unit of Unilever (ADRs - NYSE: UL), is the top-selling tea in the United States.
 Pepsi-Cola Company, headquartered in Somers, N.Y., is a division of PepsiCo, Inc. (NYSE: PEP). Pepsi manufactures, markets and distributes America's favorite soft drinks.
 -0- 2/4/92
 /CONTACT: Richard Kundrat of Pepsi/Lipton, 201-894-7102/
 (UL PEP) CO: Pepsi/Lipton Tea Partnership; J. Walter Thompson ST: New Jersey, New York IN: ADV FOD SU:


GK-JT -- NY067 -- 6737 02/04/92 13:18 EST
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Date:Feb 4, 1992
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