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PEOPLE SPEAK OUT ON CONTROVERSIAL ISSUES IN ESPRIT'S 'WHAT WOULD YOU DO?' AD CAMPAIGN

 PEOPLE SPEAK OUT ON CONTROVERSIAL ISSUES IN ESPRIT'S
 'WHAT WOULD YOU DO?' AD CAMPAIGN
 SAN FRANCISCO, Feb. 11 /PRNewswire/ -- Gun control, AIDS, drugs, and disability rights are just some of the topics discussed in Esprit's Spring '92 "What would you do?" ad campaign released today. Last season's launch of the campaign -- which reflected issues from pro-choice and racism to homelessness and voter registration -- generated thousands of responses to the question "What would you do?" It was from these newly generated voices that Esprit selected new issues and views for the Spring ad campaign which will run March through July in national publications.
 Esprit's ad campaign has evolved this season to include activist information. "People were so emotionally charged from the 'What would you do?' Fall ads, that they contacted Esprit and asked how they could get more involved in various issues," said Neil Kraft, Esprit's image director. "This season we decided to take the campaign one step further by adding an activist organization into each ad to provide more information and to encourage, and support, people who are interested in getting involved and making a difference."
 Examples of the Spring '92 "What would you do?" ads:
 -- "There'd be no guns, no guns at all."
 -- Meredith Snaider, New York
 For further information about gun control, write The
 Center to Prevent Handgun Violence, 1225 I St., NW,
 No. 1150, Washington, D.C. 20005.
 -- "Stop treating drug use as a criminal offense and treat it as a
 health problem."
 -- Tonya Coe, New York
 For more information on the decriminalization of drugs,
 contact the Drug Policy Foundation, 202-895-1634.
 -- "Ask people to judge me by my ability, not my disability."
 -- Cindy Bolas, Colorado
 For more information on rights for the physically
 challenged, contact the Disability Rights Education and
 Defense Fund, 510-644-2555.
 -- "Make sure everyone could read this."
 -- Deidre K. Smith, New Mexico
 For a referral to a literacy program or for more
 information on literacy, contact The National Literacy
 Hotline, 800-228-8813.
 -- "I'd clean up the planet...but not my room."
 -- Ellen Verenieks, Quebec
 For more information about the environment call
 Rainforest Action Network, 800-989-RAIN or Earth Island
 Institute, 415-788-3666.
 -- "Find a cure for AIDS, I couldn't stand losing another friend."
 -- Joanne Kasch, California
 For more information concerning HIV and AIDS, call the
 National AIDS Hotline at 800-342-AIDS.
 -- "I'd make health care a right, not a privilege."
 -- Allyson Utpadel, South Dakota
 For more information on nationalized health care, contact
 Public Citizen at 202-546-4996.
 The "What would you do?" campaign originated from a catalog mailing in Spring of 1991 in which Esprit asked its customers "If you could change the world, what would you do?" Thousands of people sent back responses, some of which were used in the first series of "What would you do?" ads launched last Fall. To keep a dialog with its customers, the campaign encourages people to write Esprit and express their views on what they would do.
 Esprit de Corp., one of the world's largest manufacturers of junior sportswear and children's clothes, strives to be a socially conscious clothing company. Through the corporation's Eco-desk, employee volunteerism and pro-active promotions, Esprit attempts to make a difference in the community both on a local and national level.
 -0- 2/11/92
 /CONTACT: Liz Mazurski or Cassie Hughes of Esprit, 415-648-6900/ CO: Esprit de Corp ST: California IN: REA SU:


RM -- SF001 -- 8718 02/11/92 10:30 EST
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Date:Feb 11, 1992
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