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M&S in marketing reshuffle

Marks & Spencer is reorganising its marketing group in a reshuffle that will create at least three new senior posts. Baker Street has already stated that the necessary skills will be found externally.

Group marketing director Alan McWalter will run the multiple's marketing with two sections.

The marketing strategy unit will be led by Dr Nick Penny. It will work on market research, managing customer relationships, brand management and local store cataloguing.

The multiple is currently recruiting a specialist to run its brand design and delivery unit. The brief will be to oversee external marketing, store design, marketing publications and creative design.

The structure will reflect the new direction the customer business units will be taking and will ensure that buying, selling and marketing are better co-ordinated.

The aim, according to McWalter, is "to ensure we fully understand the competition, are aware of the trends in the marketplace and can communicate in the most effective way to our customers".

The marketing group was formed in January last year with the arrival of McWalter from Woolworth, where he was marketing director.

In March, McWalter launched a new look for the Marks & Spencer brand, appointing a new creative agency -- a new media buying agency will be announced shortly.

Heylin tries

Wine e-taller, which goes live this autumn, has recruited Clive Heylin as operations director. He will report to everywine md Chris Dee, who is also IT & marketing director at Booths Supermarkets.

"Heylin has had an excitingly varied career, moving from promoting Simply Red to retail experience with Kingfisher and Boots. He will be a great asset to the team," said Dee.

FSA makes top appointments

The Food Standards Agency has announced five senior appointments. The new deputy chief executive is Dr Jon Bell, who is also director of food safety policy. Former head of BBC media relations Neil Martinson is new director of external communications. David Noble has been appointed director of legal service, David Statham director of enforcement and standards, and Pat Steard is now director of corporate resources and strategy.


SmithKline Beecham's head of environmental affairs, Gary Parker, is the new chairman of INCPEN, the Industry Council for Packaging and the Environment.

The news industry's Joint Industry Group has appointed Helen Brockbank as the ISSA administrator. ISSA helps independent newsagents to resolve problems with wholesalers. Brockbank will be working from the NFRN head office in London.

Galpharm Healthcare has promoted Jim Gardner to be director of commercial and business development. It has also recruited Michael Reader to the post of finance director.

Lakeland baking and confectionery chain Bells of Lazonby has created the new position of product development manager, recruiting James Fitch to fill the post.

Rank Hovis md Miles Warnick has been re-elected president of the National Association of British and Irish Millers (nabim). Vice president Guy Bowman, md of Jas Bowman, was also re-elected for a further term.

Philippa Leon is leaving her external relations post at Mars to take up the position of external relations manager at KP/McVitie's.

Cropwell Bishop Creamery has appointed John Duesbury to manage the firm's UK sales. He will report to sales director David Skailes, who runs the creamery's export sales.
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Article Type:Brief Article
Geographic Code:4EUUK
Date:Jul 1, 2000
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