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 HARRISBURG, Pa., Jan. 5 /PRNewswire/ -- State Commerce Secretary Andrew T. Greenberg today announced a new statewide print and radio advertising campaign designed to boost awareness of Pennsylvania's lending and financial assistance programs among minority business owners and entrepreneurs.
 "Pennsylvania is making its business assistance resources available to help minority businessmen and women and small- and mid-sized firms compete successfully in world markets," Greenberg said.
 "These are the businesses that will be creating new jobs and new opportunities in the years to come.
 "Our statewide advertising campaign is designed to inform minority business owners and entrepreneurs about the assistance -- financial and technical -- that is available through the Pennsylvania Minority Business Development Authority (PMBDA) and the state Department of Commerce," Greenberg added.
 Pennsylvania has more than 30,000 minority-owned businesses that account for nearly 55,000 jobs, said Greenberg, who also chairs the PMBDA board of directors.
 "We have assisted nearly 230 minority-owned businesses in the last six years by providing more than $21 million in state financing. This investment has helped to leverage another $21 million in public and private resources and create or retain more than 2,300 jobs," he said.
 The unprecedented campaign, which begins in January, will utilize 10 radio stations and 15 newspapers and periodicals across the commonwealth, with a special emphasis on minority media outlets and business publications.
 The print campaign will include business and ethnically diverse publications in cities such as Philadelphia, Pittsburgh, Harrisburg, Johnstown, Easton and Erie.
 The current schedule, which will begin with a January-February flight, and will be repeated in May and June 1993, includes: The Philadelphia Tribune, The Philadelphia New Observer, The Philadelphia Sunday Sun, Renaissance Magazine, Community Focus, LaActualidad, Dong-A Daily News, Business Philadelphia and the Philadelphia Business Journal (Philadelphia); Pittsburgh Courier and the Pittsburgh Business Times (Pittsburgh); the Johnstown Tribune Democrat (Johnstown); the Express Times (Easton); the Central Pennsylvania Business Journal (Harrisburg); and the Erie Morning News (Erie).
 The print campaign will include three advertisements, each focusing on a successful minority entrepreneur who has received loans or other financial assistance from PMBDA or other Department of Commerce programs.
 The featured entrepreneurs include James White, president of Griffith-Custer Steel, a steel fabrication business in Windber, near Johnstown; Shirley McMillian, president of Pride & Joy Educational Day Care Center in Easton; and Billy Hong, who owns two donut shops in Philadelphia.
 Each ad explains how PMBDA assists minority entrepreneurs to realize their dreams of business ownership and how that assistance leads to job creation throughout the commonwealth.
 The theme of the campaign is that PMBDA is: "Supporting minority businesses for a stronger Pennsylvania." The ads refer to the fact that there are more than 30,000 African-American, Latino and Asian-owned businesses throughout Pennsylvania, accounting for nearly 55,000 jobs.
 The radio portion of the campaign will include African-American, Latino and Asian-formatted stations as well as other mixed-format stations across the state.
 The stations included in the program are WDAS-AM and FM, WHAT-AM, WUSL-FM and WTEL-AM (Philadelphia); WAMO-FM and WCXJ-AM (Pittsburgh); WIMX-FM (Harrisburg); WARM-FM (York); WYKE-FM (Johnstown) and KABC-FM (Elkins Park).
 Greenberg said a prime objective of the campaign is to generate additional interest in entrepreneurship among potential and existing minority business owners. Accordingly, each print ad will include a toll-free number for obtaining additional information about PMBDA and Commerce Department programs.
 Radio spots will encourage potential entrepreneurs to call directly one of the PMBDA regional offices.
 The budget for the print and radio campaign is $160,000. The campaign is being handled by Crawley Haskins & Rodgers, an African- American-owned public relations and marketing firm based in Philadelphia.
 Created in 1974, PMBDA provides long-term, low-interest loans and guarantees to firms owned by economically disadvantaged people who are unable to obtain financing from traditional sources.
 Since its inception, PMBDA has provided more than $27.4 million to more than 400 minority-owned enterprises throughout Pennsylvania.
 -0- 1/5/93
 /CONTACT: Ron Jury, press secretary of the Department of Commerce, 717-783-1132, or A. Bruce Crawley of Crawley Haskins & Rodgers, 215-922-7184, for the PMBDA/

CO: Pennsylvania Department of Commerce; Pennsylvania Minority Business
 Development Authority; Crawley Haskins & Rodgers ST: Pennsylvania IN: FIN ADV SU:

MK-LJ -- PH004 -- 1639 01/05/93 10:32 EST
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Date:Jan 5, 1993

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