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PEEBLES DEPARTMENT STORES ADDS NEW STORE OPENING FOR FALL

 SOUTH HILL, Va., Oct. 21 /PRNewswire/ -- Peebles Department Stores has added another location to its schedule of new store openings planned for this fall in Virginia and North Carolina, Peebles Chairman and Chief Executive Officer Mike Moorman said.
 The company will open a store in Covington, Va., on Nov. 18, one week after an opening previously announced for Statesville, N.C. A store in Rocky Mount, Va., also will open Nov. 18. The company opened a 65,000-square-foot store in New River Valley Mall in Christiansburg, Va., in September.
 On Oct. 21 Peebles opened a 20,000-square-foot store in Waynesboro, Va., that is located in the Willow Oak Plaza in space previously occupied by Southern Department Stores. In 1978, Peebles acquired seven stores operated by Southern but the Waynesboro location was not included.
 "We are pleased to find a home in Waynesboro, a community where we have wanted to locate for a number of years," said Moorman.
 Moorman said a century of experience in operating fashion department stores in markets similar to Waynesboro has helped Peebles perfect its buying and merchandising techniques to anticipate what its customers will need and will buy.
 The new stores represent more than a $6 million investment for the company, Moorman said. In addition, Peebles plans to open nine new stores by the end of 1994.
 By the end of November, Peebles will have 54 stores in suburban communities near major metropolitan markets in Virginia, North Carolina, South Carolina, Maryland, Delaware, New Jersey, Tennessee and Kentucky. Peebles offers well-known brands in women's, men's and children's apparel and accessories, shoes and home furnishings. Vendors include Haggar, Arrow, Koret, Liz Claiborne, Levi Strauss, Health-Tex and Nike. Peebles also offers its own brands in selected areas.
 Founded in 1891, Peebles serves family fashion needs for more than 3 million customers in eight states and is the leading department store retailer in more than 80 percent of the markets it serves.
 -0- 10/21/93
 /CONTACT: Steve Hannah of Peebles Department Stores, 804-447-5396/


CO: Peebles Department Stores ST: Virginia, North Carolina IN: REA SU:

MM -- CH003 -- 5031 10/21/93 09:38 EDT
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Publication:PR Newswire
Date:Oct 21, 1993
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