Printer Friendly

PEARLE VISION INTRODUCES IMPACT RESISTANT EYEGLASS LENS FOR CHILDREN'S EYEWEAR

 DALLAS, July 15 /PRNewswire/ -- To help parents prepare for the back-to-school rush, Pearle Vision is introducing KIDSAFE(TM) ophthalmic lens designed especially for children and teens. KIDSAFE(TM) lenses provide the greatest protection against impact breakage available today and offer the added benefit of blocking over 99 percent of ultraviolet light.
 "Over six million children under the age of 14 wear eyeglasses," said Randy Henry, senior vice president, brand management and technology for Pearle Vision, "and the majority of new purchases occur before school starts. Because the KIDSAFE(TM) polycarbonate lens is virtually unbreakable, parents can almost eliminate the hazards normally associated with shattered eyeglass lenses. These benefits help KIDSAFE(TM) lenses meet the needs of today's informed, safety-conscious parents."
 KIDSAFE(TM) lenses, made from a polycarbonate material, can withstand up to 16 lbs. per impact foot compared to .3 lbs. per impact foot for hard resin lenses. They exceed the FDA's impact resistant requirements by more than 40 times and are 10 times stronger than lenses made of glass or plastic. They are thinner and lighter than lenses usually purchased for children's glasses, and offer a built-in UV block. UV protection is an additional feature option on other lenses.
 KIDSAFE(TM) lenses are excellent for regular indoor and outdoor activity as well as sports-related activity. The lenses are made from one of the lightest materials available, making them even more comfortable for children and teens to wear -- particularly those requiring high-power prescriptions.
 Although the lenses can be fitted in almost any frame, maximum protection for sports and play combine KIDSAFE(TM) lenses with special sports and recreational frames. These frames have been popularized by professional athletes and are now available in children's sizes.
 KIDSAFE(TM) brand lenses are available exclusively at all Pearle Vision stores and Pearle Express stores beginning this month. Consumers can call 800-YES-EYES for the Pearle Vision store nearest them.
 Founded in 1961, Dallas-based Pearle Vision is the nation's leading eyewear and eyecare retailer with more than 1,000 stores worldwide.
 -0- 7/15/93
 /CONTACT: Karen O'Neil of Pearle Vision, 214-277-5116, or Linda Beheler of Bloom FCA! Public Relations, 214-443-9901, ext. 5410, for Pearle Vision/


CO: Pearle Vision ST: Texas IN: HEA SU: PDT

TM-MP -- NY005 -- 1778 07/15/93 09:00 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jul 15, 1993
Words:378
Previous Article:MICROCOM ANNOUNCES PRELIMINARY FIRST QUARTER FINANCIAL RESULTS
Next Article:/FIRST ADD -- NY087 -- MARK TWAIN BANCSHARES, INC./
Topics:


Related Articles
PEARLE VISION ANNOUNCES EYESTYLE INDEX
KMART FOR FIRST TIME OFFERS LOW-COST DR. WELSEY PRESCRIPTION EYEWEAR FROM SELF-SERVE DISPLAY
Survey Suggests Eyewear Users Are Tidy, But Cleaning Glasses with Improper Techniques
Pearle Vision Offers Free Back-To-School SpecChecks
Old Glasses Bring New Vision to Those in Need Pearle Vision and Pearle Vision Foundation team with New Eyes For The Needy.
Old Glasses Bring New Vision to Those in Need.
Pearle Vision Honors Seniors with 2nd Annual Silver Specs Award.
Pearle Vision Honors Seniors With 2nd Annual Silver Specs Award.
1-800 CONTACTS and Cole National Announce Marketing Agreement.
1-800 CONTACTS and Cole National Announce Marketing Agreement.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters