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PDE team on a roll with DDC Lab as store opens in SoHo.

Two months after introducing ultra hip men's and women's clothing retailer DDC Lab to California for the very first time, Faith Hope Consolo and Joseph A. Aquino have brought the retailer to a chic Soho location.

Consolo, chairman, and Aquino, executive vice president, of Prudential Douglas Elliman's Retail Leasing and Sales Division, exclusively represented the company in a long-term lease, for a location next door to John Fluevog, whom the team also brought to the building a few years ago.

Situated at 44 Prince Street, between Mott and Mulberry Streets, the desirable 3,000-square-foot store boasts two levels of retail space in the midst of one of the country's most fashionable and trendy shopping districts.

The newest store is part of a larger national expansion plan being carried out by Ms. Consolo and Mr. Aquino, known as Soho specialists for their extensive work in reinvigorating the neighborhood. The pair are seeking additional locations for DDC Lab--which presently has stores at 427 West 14th Street, in the Meatpacking District, Melrose Avenue in West Hollywood, and another Soho boutique at 7 Mercer Street--in New York, Miami, Chicago and Washington, D.C.

The shop, which will emanate a European flair and feature an outdoor cafe, is slated to open in late Spring 2006.

According to Ms. Consolo, "DDC Lab will be just steps away from other leading cutting-edge retailers such as Polo Ralph Lauren, Sigerson Morrison, Dusica Dusica and G-Star Raw, all of whom we recently brought to this hip shopping enclave. DDC's unique clothing has made it one of the hottest, most sought after labels around, ever since design icons and owners Roberto Crivello and Savania Davies-Keiller founded the company in 1992. The brand is already well established in Europe and is rapidly gaining visibility and momentum here in the states, thanks to its tailored service, innovative use of fabric and trend-setting designs."

"DDC has experienced tremendous success at its other Soho locale, so being in another trendy, high-traffic corridor is a natural progression," adds Mr. Aquino. "This will put them right in the midst of their target demographic, bringing in their loyal clientele as well as tourist traffic."
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Publication:Real Estate Weekly
Geographic Code:1USA
Date:Mar 1, 2006
Previous Article:Around town.
Next Article:JLL in high spirits after 84,000 s/f Pernod deal.

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