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PC Magazine Launches EasyComputing A New Magazine for a New Generation

From the Editors of the World's #1 Computer Publication, EasyComputing
 Magazine Says "Yes You Can!" to a New Generation of PC Users

NEW YORK, July 13 /PRNewswire/ -- PC Magazine, a Ziff-Davis (NYSE: ZD) publication, today announced it will launch EasyComputing Magazine on July 21 as the all-in-one guide to buying and setting up PCs, hardware, peripherals and software. EasyComputing Magazine is designed to meet the information needs of the large and growing number of people with enough computing experience to want to learn more about computers and to take advantage of computers in their daily lives. Directing this new generation of PC users through the complexities of PC products and product buying, EasyComputing provides objective, accurate and relevant editorial content from the trusted source for product information -- PC Magazine.

Regular features include comparative product reviews, new technology guides, what's hot, smart buying techniques, gaming, getting around online and a celebrity column on personal computing. EasyComputing will feature select test results on a wide range of computer products from the renowned PC Magazine Labs. PC Labs, which currently tests over 3000 products a year, creates the benchmark tests used by the entire industry to measure product performance.

The premier issue features a review of low-cost, high performance PCs; a detailed guide to Windows 98; a step-by-step guide to online gaming; and a round-up of home design software products that walks through a typical PC-based remodeling project. Departments include "What's New" -- news on the latest products; "Smart Buyer" -- tips for getting the most for your money; "HelpLine" -- a Q&A with the technology pros; "Glossary" -- all those tech buzzwords defined; and "My Computer" -- an interview with a notable PC user. The premier issue features Tiger Woods in the "My Computer" interview.

EasyComputing will publish summer, fall and holiday issues in 1998 with a distribution of more than 200,000 and will also host a companion Web site EasyComputing will publish at a higher frequency in 1999. The magazine is poised to take advantage of the growing number of new PC users and PC users who are upgrading their systems but who do not have the time or interest to turn to established business and enthusiast computer publications. More than 32 million new PCs were shipped to the U.S. market in 1997; 15 million of these were sold for home use -- the majority (61%) either replacing or supplementing existing systems.

As PC prices fall and computer vendors increase their PC and chip offerings, more and more consumers are looking for help in choosing and outfitting their more affordable and powerful computers. EasyComputing addresses this vibrant market with a helpful and information-rich array of features, reviews, tips and solutions so consumers can confidently buy everything they need at the right price.

"EasyComputing delves into consumer-oriented topics such as how to get up to speed on the new Windows 98, the most cost-effective and safe ways to gain access to the Web and even how to identify the most dynamic gaming hardware and software," said Jake Kirchner, editor. "We just want to make it easier for the average computer user to do all the cool things with the PC that we all hear so much about."

"We've created EasyComputing to be a resource where computer users can turn for objective and comparative information so they can get the most out of their computer," said Nancy Newman, publishing director for PC Magazine and EasyComputing. "With prices falling and the number of features and ease-of-use rising, EasyComputing is ideally suited for both consumers who are making their first PC purchase or those who have some experience and are looking for new ways to extend their use of technology."

PC Magazine, published by Ziff-Davis, has a circulation rate base of 1.175 million and is both the world's leading computer title and the largest business magazine in the country. Pioneering the use of comparative, lab-based product testing, its benchmark editorial has made it the preeminent source of product information for buyers of PC hardware and software, networking and Internet products.

To meet its readers need for buying information that is as current as it is comprehensive, PC Magazine publishes 22 times a year in print, quarterly on CD and continuously on the Web ( This integrated media system ensures that buyers get the benchmark editorial they need, when they need it, in the format of their choice.

Ziff-Davis is a leading integrated media and marketing company focused on computing and Internet-related technology, with principal platforms in print publishing, trade shows and conferences, online content, market research and education. The Company provides global technology companies with marketing strategies for reaching key decision-makers.

SOURCE Ziff-Davis Publishing
 -0- 07/13/98

/CONTACT: Jennifer Carr of Connors Communications, 212-807-7500, or; or Dawn Gudelis of PC Magazine, 212-503-5146, or

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CO: Ziff-Davis ST: New York IN: CPR MLM PUB SU: PDT

SL -- NYM008 -- 7012 07/13/98 09:02 EDT
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Publication:PR Newswire
Date:Jul 13, 1998
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