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PASADENA TOURNAMENT OF ROSES SELECTS AMERICAN HONDA TO PROVIDE OFFICIAL VEHICLES

 PASADENA, Calif., July 26 /PRNewswire/ -- The Pasadena Tournament of Roses Association has named American Honda Motor Co. Inc. as official vehicles supplier for the 1994 Tournament of Roses. American Honda will provide 100 vehicles for use by the Tournament's volunteer members in the performance of their Rose Parade and Rose Bowl Game planning responsibilities during the months of November and December.
 Supplying the official vehicles for the 1994 Tournament of Roses is a natural progression of the long-standing relationship between the Tournament and American Honda. American Honda has provided the Tournament of Roses with scooters and generators for more than 25 years and has entered a float in the Rose Parade for the past 17 years.
 "It is with great pride that we begin an exciting new partnership between the fourth-largest automobile manufacturer in the United States and our New Year's Day tradition," said Tournament of Roses President Michael E. Ward. "American Honda has been an important part of the Tournament of Roses for over a quarter-century and we are very pleased to further develop this relationship."
 American Honda, headquartered in Torrance, Calif., currently operates two automobile manufacturing plants, a motorcycle plant and an engine plant in Ohio. In 1992, more than 83 percent of all Honda Accords sold in the United States were manufactured in Ohio. The company also operates a power equipment manufacturing facility in North Carolina; Research and Development operations in California and Ohio; and two proving grounds/testing facilities in the United States.
 Honda employs more than 12,000 people in the United States directly and more than 58,000 people indirectly through its automobile, motorcycle and power equipment dealers across the nation.
 In 1992, the Honda Accord was the No. 1 export vehicle from any manufacturer in the United States. American Honda is currently exporting to more than 19 countries around the world.
 The 105th Rose Parade, themed "Fantastic Adventure," is expected to reach more than 450 million people worldwide and will take place on Jan. 1, 1994, at 8:05 PST, followed by the 80th Rose Bowl Game. For more information on Tournament of Roses activities, call 818-449-ROSE, the 24-hour information hotline.
 -0- 7/26/93 R
 /CONTACT: Caryn E. Eaves or Jennifer M. Johnson of Pasadena Tournament of Roses Association, 818-449-4100; or Elliot Fischoff, Hill & Knowlton, 213-954-5800, for Pasadena Tournament of Roses Association/


CO: Pasadena Tournament of Roses Association;
 American Honda Motor Co. Inc. ST: California IN: ENT AUT SU:


JL-MF -- LA009 -- 6108 07/27/93 09:40 EDT
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Date:Jul 27, 1993
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