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PARKER BROTHERS' FAMILY OF CLASSIC GAMES WELCOMES NEW MEMBER; TRIVIAL PURSUIT(R) CELEBRATES 10 YEARS AS FAMILY FAVORITE

 PARKER BROTHERS' FAMILY OF CLASSIC GAMES WELCOMES NEW MEMBER;
 TRIVIAL PURSUIT(R) CELEBRATES 10 YEARS AS FAMILY FAVORITE
 BEVERLY, Mass., Feb. 7 /PRNewswire/ -- TRIVIAL PURSUIT(R), one of America's most popular board games, will join the ranks of the "Classics" as it celebrates its 10th anniversary in 1992. After a decade of play, the famous trivia game from Parker Brothers, has, along with MONOPOLY(R), CLUE(R), SORRY!(R) and BOGGLE(R), emerged as a staple in homes across the country and throughout the world.
 "We are delighted to welcome TRIVIAL PURSUIT into our family of classic games," says Alfred C. Carosi, senior vice president of marketing for Parker Brothers. "The classic products have stood the test of time -- some for more than half a century -- providing hours of fun for millions of people around the world."
 "Classic games are ones that everyone, at some point in their lives, have played," says David Leibowitz, a toy industry analyst for American Securities. "What makes them so durable are their timelessness and their ability to survive in the marketplace."
 Leibowitz defines a "classic" as a game that is as viable on the day after Christmas as it is on the day before Christmas. "Less than half of the games and toys introduced this year will make it to December," adds Leibowitz. "And of those, less than half will make it to the December of the following year. Games that survive this phenomenon for at least five years can truly be defined as 'classic' games."
 "I suspect that the classics all share the same properties," adds Jodi Levin of the Toy Manufacturers of America, the toy industry trade association. "They appeal to boys and girls and to all age groups, and they have a high 'play value,' meaning people enjoy playing them over and over again."
 Parker Brothers' family of classics includes games that have been a part of American culture for a combined total of more than 200 years. This line includes MONOPOLY, CLUE, BOGGLE and SORRY!
 --MONOPOLY has sold millions of editions since its introduction
 in 1935, and continues to be one of the best selling board
 games in Parker Brothers' product line. Other games based
 on the original include DON'T GO TO JAIL, MONOPOLY for the
 Nintendo Entertainment System, and MONOPOLY JUNIOR, the toy
 industry's best selling children's game in 1990 and 1991.
 --The famous whodunit mystery game, CLUE, was launched by
 Parker Brothers in 1949 and has spawned a travel edition,
 CLUE JR. for children aged 6-10, and CLUE THE GREAT MUSEUM
 CAPER in 3-D.
 --Fans of the BOGGLE game have been entertained by this "word
 hunt" since its introduction in 1973. BOGGLE and BOGGLE JR.
 will be joined in 1992 by a Nintendo Game Boy version and a
 travel edition.
 --SORRY! was first introduced in 1934, and it has been sliding
 and bumping its way into America's homes ever since. Also
 available in a portable travel edition, SORRY! continues to
 be one of the top family games in the United States.
 --The newest member to the classics, TRIVIAL PURSUIT, was
 introduced at Toy Fair in 1982, and the new FAMILY EDITION
 will make its debut at the 1992 Toy Fair in New York. Other
 TRIVIAL PURSUIT versions include the 1980s edition, the
 1960s edition, the TV edition and TRIVIAL PURSUIT FOR JUNIORS.
 Parker Brothers will continue to create new games to entertain families for generations to come. "Nostalgia plays a big role in creating classic games," continues Levin of TMA. "As new generations become parents and look for games to buy their children, they choose ones that they liked as youngsters. This cycle continues year after year after year."
 Parker Brothers is a division of Hasbro, Inc., the world's largest toy and game company.
 -0- 2/7/92
 /CONTACT: Patricia McGovern of Parker Brothers, 508-921-3296; or Gwyn Edwards of Ingalls, Quinn & Johnson, 617-954-1772, for Parker Brothers/ CO: Parker Brothers ST: Massachusetts IN: ENT SU:


EG-PB -- NE001 -- 8064 02/07/92 09:01 EST
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Date:Feb 7, 1992
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