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PARAMOUNT PICTURES ENTERS INTO EXCLUSIVE LICENSING AGREEMENT WITH SASAKI INC.

 PARAMOUNT PICTURES ENTERS INTO EXCLUSIVE
 LICENSING AGREEMENT WITH SASAKI INC.
 HOLLYWOOD, Jan. 16 /PRNewswire/ -- Paramount Pictures has entered into an exclusive licensing agreement for its new Hollywood Paramount Products merchandise collection with Sasaki Inc., it was announced today by Andrea Hein, Paramount senior vice president, merchandising and licensing.
 Sasaki Inc., a wholly owned subsidiary of Sasaki Glass Ltd. (Japan), will develop dinnerware, decorative glassware, flatware, mugs, vases, pitchers, candlesticks and possibly other tabletop and crystal gift accessories.
 "We're pleased to be working with a company of the caliber of Sasaki in creating a line of products that people can live with for years to come," Hein said.
 "The innovative concept of Hollywood Paramount Products and the wealth of source material available make this an exciting challenge for Sasaki," said Charles Gallagher, vice president, marketing and product, for Sasaki. "Additionally, we look forward to working with an exceptional creative team while drawing on Paramount's strength in marketing and merchandising."
 Sasaki, which also produces the Christian Dior line of tableware, will distribute the product in the United States and Canada. Sasaki is know for focusing on individual designers who produce a distinctive modern look at moderate consumer prices.
 Charles S. Anderson, an award-winning Minneapolis designer, drew on the historic lot's unique ambience in creating the "Hollywood Paramount Products" collection. Selected from a field of 15 top designers, Anderson spent several days in Hollywood absorbing the area's visual past and present.
 The Hollywood Paramount Products designs, a significant departure from traditional entertainment merchandising, capture the spirit and magic of Hollywood, without relying on a familiar logo or entertainment character. The collection is planned to reach the consumer in time for the 1992 holiday season.
 Paramount holds a hallowed place in Hollywood history and lore, having been formed in 1912 and having occupied its historic lot since 1926. The studio is the only major motion picture company still headquartered in Hollywood.
 The resulting collection is appealing and accessible, while at the same time having an upscale feeling, and will be available in better department and specialty stores.
 Paramount Pictures is part of the entertainment operations of Paramount Communications Inc.
 -0- 1/16/92
 /CONTACT: Harry Anderson, 213-956-5845, or James Arnold, 213-956-5767, both of Paramount Pictures/ CO: Paramount Pictures ST: California IN: ENT SU: PDT


AL-CH -- LA018 -- 0598 01/16/92 14:28 EST
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Publication:PR Newswire
Date:Jan 16, 1992
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