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PARAMOUNT AND GOODSON PARTNER FOR SYNDICATED NIGHTTIME 'PRICE IS RIGHT'

 HOLLYWOOD, June 17 /PRNewswire/ -- Paramount Domestic Television and Mark Goodson Productions will partner to produce and distribute an all- new, nighttime version of "The Price is Right," one of the most successful and enduring game shows in television history. Slated for a fall 1994 premiere, the nightly strip series was jointly announced by Steve Goldman, president of Paramount Domestic Televison, and Jonathan Goodson, president and chief executive officer of Mark Goodson Productions.
 The longest-running game show in television history and currently the No. 1 program in its time period, "The Price is Right" is the third highest-rated show in daytime and the No. 1 game show(a). A success on network television for more than 35 years, "The Price is Right" originally aired in daytime, and has been a fixture on CBS's daytime line-up since 1972.
 In making the announcement, Goldman stated, "Paramount is extremely pleased to be working with Mark Goodson Productions, the most prolific and highly regarded producer of game shows in the industry. `The Price is Right' is a crown jewel and has enjoyed tremendous success against such shows as `Donahue,' `Sally Jesse Raphael' and `Wheel of Fortune.'"
 Goodson stated, "As Paramount is the leader in first-run production and distribution, we feel `The Price is Right' will be handled with extreme professionalism and will reach the largest possible nighttime audience."
 The new nighttime version will be effectively differentiated from its daytime counterpart. The format will be modified to add new game elements, and it will have its own host, models, set, music and higher- priced showcases.
 Frank Kelly, president of creative affairs for Paramount Domestic Television, added, "The result will be a highly entertaining show that appeals to a broad demographic mix, with elements that further encourage and stimulate tune-in."
 Further evidence of its appeal is its strong showing among desirable demographics and its strength against syndication's leading game show, "Wheel of Fortune." "The Price is Right" is No. 1 over two-thirds of its markets among women 18-49 and 25-54(b), while airing against some of the strongest daytime series like "Donahue" and "Sally Jesse Raphael." In 75 percent of the markets where "The Price is Right" airs opposite "Donahue," "The Price is Right" is the winner in key women demographics.
 When "The Price is Right" and "Wheel of Fortune" aired concurrently in network daytime, "Price" tripled "Wheel" ratings among women 18-49 and women 25-54.
 The original "The Price is Right" debuted in daytime in 1956 on NBC, and primetime a year later, where it remained until 1964 (the last two years on ABC). The version currently airing on CBS began as a half-hour in 1972, but was expanded to an hour in 1975. Bob Barker hosts the show, which engages contestants in a battle to accurately estimate the retail costs of a wide array of coveted prizes.
 Goldman added, "Our proven track record in access series, coupled with Goodson's plans for a fresh and different version of `Price,' will ensure a larger audience and greater station line-up than was previously attempted. A 1985 first-run version of `Price' demonstrated great promise."
 Mark Goodson Productions is the leading independent producer of game shows and reality-based programming, with more than 38,000 episodes, since the company's first show aired in 1943. The company's most well- known productions include "Family Feud," "Password," "Classic Concentration," "The Match Game" and "To Tell The Truth."
 The Paramount Television Group is a part of the entertainment operations of Paramount Communications Inc.
 (a) Source: NTI 9/90-9/91 season
 (b) Source: NSI February 1993
 -0- 6/17/93
 /CONTACT: John A. Wentworth, senior VP, media relations of Paramount Television Group, 213-956-5394; or Lee Helper of Bender, Goldman & Helper, 310-473-4147, for Mark Goodson Productions/


CO: Paramount Domestic Television; Mark Goodson Productions;
 Paramount Television Group ST: California IN: ENT SU: JVN


BP-MF -- LA024 -- 3197 06/17/93 14:52 EDT
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Date:Jun 17, 1993
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