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PARAMOUNT AND CINAR ENTER LICENSING AGREEMENT FOR RICHARD SCARRY ANIMATED TELEVISION SERIES

 `The Busy World of Richard Scarry' Set For
 International Release at MIP-TV in April
 HOLLYWOOD, March 30 /PRNewswire/ -- Paramount Communications Inc. (NYSE: PCI) has licensed CINAR Films Inc. to produce "The Busy World of Richard Scarry," an animated television series which will be released for international distribution at MIP-TV this April, it was announced jointly by Andrea Hein, president of the Paramount Licensing Group, Micheline Charest, chairman and chief executive officer of The CINAR Group and Ronald A. Weinberg, president of The CINAR Group.
 CINAR's previous list of productions adapted from literary works for children include "Madeline," "A Bunch of Munsch" (adapted from Robert Munsch's best-selling books), "The Legend of White Fang," "Young Robin Hood" and "The Real Story."
 "This television project is just one of the many facets of Paramount's support for the Richard Scarry property," said Hein. "We're thrilled to be working with CINAR, whose reputation for creating quality family entertainment perfectly positions them to bring Richard Scarry's characters to life."
 "This collaboration between our two companies allows CINAR to draw on its extensive animation experience in the area of literary adaptations and benefit from Paramount's privileged position in the marketplace," said Charest.
 Based on the works of best-selling children's author Richard Scarry, CINAR will co-produce 13 half-hour episodes with its French partner, France Animation. The animated series will be based on the "Busytown" and "Busy Busy World" book collections. Each half-hour will consist of three story blocks, separated by two musical interstitials which feature educational lessons on safety and how things work. The series will be available in multiformat packages, including 13 half-hour shows, 39 10-minute stories and 26 one-minute musical interstitials.
 CINAR will handle the international distribution of the series which will be ready for a fall 1993 release. Currently, the series has been sold into international territories such as the United Kingdom, France and Germany. The companies expect to announce a U.S. outlet for the series shortly.
 Paramount Communications Inc. holds the exclusive worldwide rights to develop the works of Scarry into motion pictures, television, merchandise, promotions and theme parks. Currently the property has been incorporated into Paramount's Parks, Paramount Publishing's educational materials and a variety of licensed merchandise.
 The CINAR Group is a fully integrated entertainment company specializing in the production, post-production and distribution of family entertainment for the global marketplace. CINAR operates: CRAYON ANIMATION, the largest animation studio in Eastern Canada, THE CINAR STUDIO CENTRE, a state-of-the-art audio recording and post- production facility and CINAR POST, a facility for post-production packaging and dubbing.
 The Paramount Licensing Group is a subsidiary of Paramount Communications Inc., and is responsible for all licensing and merchandising activities throughout the company's entertainment and publishing operations.
 -0- 3/30/93
 /CONTACT: Jennifer Baker of Paramount Licensing Group, 213-956-5904; or Linda Cesaratto of CINAR, 514-843-7070/
 (PCI)


CO: Paramount Communications Inc.; CINAR Films Inc.; The CINAR Group ST: California IN: ENT SU: LIC

JB-BP -- LA019 -- 1066 03/30/93 12:57 EST
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Date:Mar 30, 1993
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