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PARAMOUNT AND AT&T JOIN FORCES FOR UPCOMING INTERACTIVE TV PROGRAMMING

 PALO ALTO, Calif., November 23 /PRNewswire/ -- Paramount Communications Inc. (NYSE: PCI) and AT&T today announced an agreement to provide pilot programs for upcoming interactive television (ITV) programming. Under the terms of the agreement, Paramount will develop interactive pilots using AT&T software authoring tools to adapt Paramount content for the ITV environment. The initial program offerings will include interactive versions of Paramount's "Entertainment Tonight" and "Madison Square Garden Sports Desk," with options of delivery over cable TV systems, telephone lines or satellite links.
 "At Paramount, we see interactive TV expanding the traditional vision of entertainment," said Keith Schaefer, president of the Paramount Technology Group. "As entertainment becomes more powerful and engaging, Paramount's creative leadership will become more evident and compelling. Our vast and valuable resources, from books to television to movies to computer software, offer exciting interactive possibilities. Working with AT&T will allow us to define this new medium of interactive television."
 "Combining AT&T's communications expertise and Paramount's artistry in the entertainment industry should produce some fascinating new entertainment experiences for consumers," said David J. Carter, general manager of AT&T Consumer Video Services. "AT&T already has unique capabilities in moving high volumes of voice, video, data and image over the long distance network. Now AT&T Bell Laboratories has developed special software authoring tools that let Paramount and other content providers format their films, video, games and other material for the interactive network environment."
 Paramount plans to draw on two of the company's most popular properties in preparation for interactive programming. "Interactive Entertainment Tonight," based on the daily entertainment news television program, will be developed jointly by the Paramount Television Group and the Paramount Technology Group. "Interactive Entertainment Tonight" will create new program concepts by exploiting the extensive advantages and options interactive TV offers, while also exploring how to expand on the television show's themes and video materials.
 "Sports News Desk Interactive" will be developed jointly by Paramount's Madison Square Garden Network and the Paramount Technology Group. Madison Square Garden Network, the largest regional cable sports network in the country, provides programming to more than five million subscribers. The program will offer viewers access to personalized and dynamically updated sports information.
 Paramount Communications Inc. is a global entertainment and publishing company. In entertainment, Paramount's operations include motion pictures and home video, television programming, cable television networks, broadcast television stations, motion picture theaters, theme parks and live and televised sports and entertainment events. In publishing, the company has operations serving the educational, consumer, and business, technical and professional markets. "Entertainment Tonight" is co-owned by Paramount and Cox Broadcasting and is produced by the television division of Paramount.
 AT&T is a global communications and computer company. It operates the world's biggest and most advanced long-distance network, and provides communications services and products, as well as network equipment and computer systems, to businesses, consumers, telecommunications services providers and government agencies.
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 /CONTACT: Trudy A. Nicolay of Paramount Technology Group, 415-812-8255, or home, 415-931-8554, or Carl D. Folta of Paramount Communications Inc., 212-373-8530, or Mary Barnsdale of AT&T, 908-221-7375, or home, 201-765-9804/
 (PCI T)


CO: Paramount Communications Inc.; AT&T ST: California IN: ENT TLS SU:

TW-MP -- NY061 -- 7360 11/23/93 15:16 EST
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Publication:PR Newswire
Date:Nov 23, 1993
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