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PANAFAX LAUNCHES SECOND GENERATION OF AFFORDABLE INK JET FACSIMILE MACHINES; NEW MODELS OFFER LOW-COST ALTERNATIVE TO THERMAL MACHINES

 PANAFAX LAUNCHES SECOND GENERATION OF AFFORDABLE INK JET FACSIMILE
 MACHINES; NEW MODELS OFFER LOW-COST ALTERNATIVE TO THERMAL MACHINES
 SECAUCUS, N.J., April 6 /PRNewswire/ -- Building on the success of the award-winning UF-300 introduced in 1990, Panafax, the facsimile products division of Panasonic Communications & Systems Company's Office Automation Group, is introducing two new ink jet facsimile machines designed to make it easier than ever for all fax users to upgrade to affordable, cut-sheet, plain paper models from thermal units.
 The Panafax UF-311 offers the convenience and improved quality of plain paper output at a suggested retail price(A) (SRP) of $1,995. The Panafax UF-312 adds a wide range of memory features to handle multiple jobs and improve efficiency in most fax environments from a small business to a department in a large corporation ($2,495 SRP(A)).
 New Panafax National Marketing Manager
 To direct its new plain paper marketing strategy, Panafax has named Alan Gonsenhauser, an 11-year fax veteran from Xerox, as its new national marketing manager. His goal is to demonstrate the benefits of plain paper fax to everyone who's still dealing with the problems inherent in thermal fax machines: the need to make plain paper copies of received documents.
 "In the 1980s, people were more concerned with having a fax than the quality of the output," said Gonsenhauser. "Since that time, fax has evolved from a novelty to a critical communications tool. Businesses shouldn't depend on a fax machine that produces inconvenient thermal output when cost-effective plain paper models like the UF-311 and UF-312 are available."
 The Move to Plain Paper
 Gonsenhauser points to a polarized fax market: low-cost thermal machines sold through retail channels to individual users, and plain paper fax machines sold through dealers to businesses of all sizes. Research from BIS Strategic Decisions, Norwell, Mass., projects a dramatic decrease in thermal fax revenues from $1.68 billion in 1990 to $713 million in 1994 as inexpensive units for home applications become more popular. Over the same period, BIS predicts plain paper fax revenues will increase from $347 million to $1.19 billion as businesses replace thermal models with higher-quality plain paper fax machines.
 "Ink jet imaging technology makes plain paper so affordable, a business can't afford not to make the change from thermal," Gonsenhauser added. "And with two different ink jet models to choose from, Panafax addresses a wide range of plain paper fax applications and budgets."
 Ink Jet Imaging a Proven Success
 Unlike more expensive plain paper models using thermal transfer, LED or laser technologies, the ink jet printing mechanism in the Panafax UF-311 and UF-312 provides low-cost, reliable, top-quality fax output without complicated hardware. In addition, Panafax has recently announced an improved ink jet cartridge that offers twice the yield of the original UF-300 cartridge while reducing the cost-per-copy by 21 percent.
 "The biggest resistance to plain paper fax is the initial cost," said Gonsenhauser. "Ink jet imaging significantly reduces the price of plain paper hardware, and users get the benefits of reduced operating costs since they don't have to make copies of thermal fax output. It's a winning combination for fax users in any business environment."
 Semi Dual Access for Multi-User Sites
 With the Panafax UF-312, there's no more waiting in line to use the fax machine. The UF-312 offers Semi Dual Access and a 28-page internal memory (expandable to 120 pages) which lets users:
 -- Receive subsequent documents into memory while printing received documents from memory;
 -- Send the next document from the 20-page automatic document feeder (ADF) while printing a received document from memory;
 -- Reserve the next transmission on the ADF while receiving, sending or printing a document from memory.
 The UF-312 also offers: multiple-station broadcasting to up to 112 locations; multi-file transmission of documents stored in memory to different designated locations or to multiple locations; one-hour memory backup to safeguard documents in case of power failure; and 300x300 dots-per-inch (dpi) resolution when sending, receiving or copying documents.
 Panafax's Most Affordable Plain Paper Fax Ever
 Despite its low cost, the Panafax UF-311 is packed with features like a 12-page memory, 50-location autodialer, 20-page ADF, deferred transmission and 300x300 dots-per-inch resolution (receive only), plus all the advantages of cut-sheet plain paper output.
 Both the UF-311 and UF-312 offer 32 levels of halftone, a 100-page receiving paper cassette and an automatic FAX/TEL switch and telephone answering machine (TAM) interface to save users the expense of an additional phone line.
 "The UF-311 and UF-312 are important additions to the complete line of Panafax plain paper facsimile machines," concluded Gonsenhauser. "Our goal is to strengthen our position as a leading vendor of cut-sheet plain paper fax machines by offering one of the most comprehensive lines of affordable models to meet the needs of any sized business."
 The Panafax UF-311 is available for a SRP(A) of $1,995. The Panafax UF-312 is available for a SRP(A) of $2,495.
 In the United States, Panasonic Communications & Systems Company's Office Automation Group markets an extensive line of office automation equipment, including: the Panafax line of plain-paper and thermal facsimile machines; office and personal copiers; color digital copiers; whiteboards; electronic typewriters; dot matrix, laser and color thermal printers; notebook computers; the PanaSync line of color monitors; computer scanners; optical disk and CD-ROM drives; the Panafile II series of optical filing products and filing sub-systems.
 (A) -- Suggested retail/list price indicates the price at which Panasonic believes its product can be most successfully merchandised. Dealers must decide for themselves the prices at which Panasonic's products are actually advertised and sold.
 -0- 4/6/92
 /NOTE TO EDITORS: End users may obtain sales information by contacting Panasonic Communications & Systems Company at the following telephone numbers: 1-800-742-8086 or 201-348-7000.
 To review this unit or any other Panasonic Office Automation Group product, contact Chris Clark below./
 /CONTACT: Ron Tomczyk of Panasonic Communications & Systems, 201-348-7183; or Chris Clark or Keith Kaplan of Creamer Dickson Basford, 212-887-8620, for Panasonic Communications & Systems/ CO: Panasonic Communications & Systems Company ST: New Jersey IN: SU: PDT


GK-OS -- NY056 -- 5409 04/06/92 13:48 EDT
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Date:Apr 6, 1992
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