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PACIFIC THEATRES SETS UP AMBITIOUS 'HOOKED ON READING' LIBRARY PROGRAM TO ENCOURAGE LITERACY IN COMMUNITIES WHERE IT DOES BUSINESS

 Program Receives U.S. Department of Education Award
 LOS ANGELES, Jan. 11 /PRNewswire/ -- Motivated by a company core


value to contribute to communities in which it does business, Pacific Theatres -- a California theater chain of 300 screens -- is now engaged in an ambitious, award-winning new elementary school library program called "Hooked On Reading" that will fight for literacy by investing time, thought, manpower and money.
 Its goals: to encourage reading among children in an improved library that is well-stocked with new books and has library and reading counseling and tutoring available.
 The first school selected for Pacific's program is Miles Elementary School in Huntington Park, the largest kindergarten-five (K-5) school in the nation with an enrollment of 2,800, mainly Spanish speaking. Once completed and on the road to success at Miles, Pacific will move its "Hooked On Reading" program on to other Southern California schools.
 The program for Miles and schools selected in the future calls for three phases, all underwritten by Pacific but developed as a three-way partnership with the school and the California State University, Northridge (CSUN).
 The three phases are:
 1. To commit Pacific construction and design department and funding to re-design, renovate, modernize and enhance the environment of existing school library space, all with prior approval of the school district and the state architect.
 2. To buy new children's books, fiction and non-fiction, drawn from award-winning literature and the California Curriculum Frameworks.
 3. To involve Pacific Theatres personnel by investing in their training at CSUN as elementary school readers, tutors and teacher aides.
 Pacific anticipates that its first effort of working toward a renovated library with new books and tutoring available at Miles Elementary School, will be completed in the spring. The Pacific program will then look to selecting another school for its program.
 On Dec. 18, the U.S. Department of Education, gave its "A+ for Breaking the Mold" award to Pacific for its progress, thus far, in conceiving and developing its "Hooked On Reading" program. The award recognizes schools, programs or individuals for "breaking the mold" to change and improve education in their communities.
 Pacific's "Hooked On Reading" program is spearheaded by Christopher S. Forman, vice president of Pacific's parent Decurion company, and Dan Chernow, Pacific's vice president and assistant to the general manager.
 Said Forman: "With literacy a major concern in today's society, we at Pacific Theatres were looking for a way that a small- to medium-sized company could make a worthwhile contribution. Since we are aware that many school libraries are in a distressed state, we developed our Hooked On Reading' program as a meaningful way in which we can use the expertise and resources of our company."
 -0- 1/11/93
 /CONTACT: Murray Weissman or Tony Angellotti of Weissman/Angellotti, 818-763-2975, for Pacific Theatres; or Milton Moritz of Pacific Theatres, 310-855-8350/


CO: Pacific Theatres ST: California IN: ENT SU:

JL-EH -- LA018 -- 3602 01/11/93 14:18 EST
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Publication:PR Newswire
Date:Jan 11, 1993
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