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PACIFIC THEATRES EXPANDS ITS PILOT PATRON ASSISTANCE PROGRAM INTO 10 ADDITIONAL THEATERS

 PACIFIC THEATRES EXPANDS ITS PILOT PATRON ASSISTANCE PROGRAM
 INTO 10 ADDITIONAL THEATERS
 To Be Introduced Into All Of Pacific's 50 California Theaters
 LOS ANGELES, Aug. 13 /PRNewswire/ -- After completing a 12-month pilot operation of its new, innovative Patron Assistance Program -- winner of the 1992 NATO/ShoWest Customer Service Award -- Pacific Theatres has moved its new customer lobby service into permanent status in 10 additional theaters. Pacific plans on having the program operating in all 50 of its California theaters by next summer.
 The new Patron Assistance Program is designed to assist Pacific customers in securing information about local restaurants, dinner reservations, taxi service, ATM locations, movie trivia information, alternate screening options, seat-locationing notations for emergency calls, theater parties arrangements and other local business services that are indigenous to the community.
 The pilot project tested to such excellent customer response during the first six months of its operation in the company's Northridge (Calif.) Cinemas, that Pacific management decided to include the service into the following additional theaters, representing 59 screens: Pacific's Lakewood Center and Regency 8 in the Lakewood area, Ontario 10, Grossmont Trolley 8 in San Diego, Carriage Square in Oxnard, Gateway 5 in La Mirada, Hastings 5 in Pasadena, La Jolla Village, El Capitan in Hollywood and Petaluma Cinemas in Sonoma County.
 The Patron Assistance Program service -- always situated by a podium in a prominent lobby position -- is operated by a special staff employee, who is trained to be totally familiar with all available local area service businesses. During off-peak hours, back-up personnel are used.
 -0- 8/13/92
 /CONTACT: Milton Moritz of Pacific Theatres, 310-855-8350 or Murray Weissman of Weissman/Angellotti, 818-763-2975, for Pacific Theatres/ CO: Pacific Theatres ST: California IN: ENT SU: PDT


BP-KJ -- LA032 -- 9730 08/13/92 14:47 EDT
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Publication:PR Newswire
Date:Aug 13, 1992
Words:295
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