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PACIFIC SUNWEAR REPORT SALES FOR SEPTEMBER

 SANTA ANA, Calif., Oct. 7 /PRNewswire/ -- Pacific Sunwear of California Inc. (NASDAQ: PSUN) reported net sales for the five-week period ended Oct. 3, 1993, of $5.4 million, an increase of 23 percent from sales of $4.4 million for the same period of 1992. Comparable store sales decreased 1 percent for the five weeks as compared to a 39 percent increase in the same period of 1992.
 The company reported year-to-date net sales for the 35 weeks ended Oct. 3, 1993, of $35.2 million, an increase of 18 percent from sales of $29.8 million for the same period of 1992. Comparable store sales for the 35 weeks were up 1 percent from the same period of last year.
 In commenting on September sales results, Michael Rayden, president and chief executive officer, said, "Overall, we were satisfied with our September sales, but we remain up against very difficult comparisons for the balance of the year. We continued to be pleased with sales at our new stores." The company intends to open an additional 11 new stores during the remainder of 1993 and end the year with 85 stores open or a 42 percent increase in the number of stores open from the beginning of the year.
 The company is also pleased to announce the hiring of Larry Fesler as vice president of Stores and Gary Hunt as vice president of Product Development. Fesler spent the past 15 years with The Limited, most recently as the regional sales manager for their southwest store operations. The company believes that Fesler will enable the company to more effectively manage its expanded store operations. Hunt has spent the past 15 years in merchandising and product development positions including positions at the Gap, Oxford Industries and Pepe Clothing (USA) Inc. The company believes that Hunt will enable the company to increase private label sales and the sales penetration percentage of private label merchandise.
 Pacific Sunwear of California Inc. is a mall-based specialty retailer of young men's everyday apparel and accessories reflecting the casual lifestyle of Southern California. As of Oct. 3, 1993, the company operated 74 stores, compared to 57 stores as of Oct. 4, 1992.
 -0- 10/7/93
 /CONTACT: Michael Rayden, president, or Carl Womack, CFO, Pacific Sunwear of California, 714-250-8887/
 (PSUN)


CO: Pacific Sunwear of California Inc. ST: California IN: REA SU: SLS PER

LS-MF -- LA016 -- 9621 10/07/93 08:30 EDT
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Publication:PR Newswire
Date:Oct 7, 1993
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