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PABST BREWING INTRODUCES AMERICA'S FIRST GENUINE, COLD-FILTERED DRAFT MALT LIQUOR

 PABST BREWING INTRODUCES AMERICA'S FIRST
 GENUINE, COLD-FILTERED DRAFT MALT LIQUOR
 MILWAUKEE, Wis., Feb. 27 /PRNewswire/ -- The brewer of Olde English 800, America's No. 1 malt liquor, announces the introduction of the industry's first genuine, cold-filtered draft malt liquor.
 Lutz E. Issleib, chairman and president of Pabst Brewing Co., gave the go-ahead for immediate packaging and shipping of the unique product for distribution throughout all 50 states in all popular sizes of cans and bottles.
 Issleib described the new draft product as having full malt liquor flavor and body, as well as the same high quality of gold medal, award- winning Olde English 800. Cold filtration is utilized during packaging, instead of heat pasteurization, to provide crispness and natural freshness. For these reasons, Pabst expects the exciting breakthrough product to become an important brand extension to their industry-leading OE 800.
 -0- 2/27/92
 /CONTACT: Pabst Brewing, 800-WI-PABST/ CO: Pabst Brewing ST: Wisconsin IN: FOD SU: PDT


AL-CH -- SD002 -- 3307 02/27/92 13:33 EST
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Publication:PR Newswire
Date:Feb 27, 1992
Words:165
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